{"id":132737,"date":"2015-04-27T10:58:24","date_gmt":"2015-04-27T17:58:24","guid":{"rendered":"http:\/\/www.swimmingworldmagazine.com\/news\/?p=132737"},"modified":"2015-04-27T10:58:24","modified_gmt":"2015-04-27T17:58:24","slug":"counsilman-hunsaker-usa-swimming-foundation-join-swimtoday-partnership","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/counsilman-hunsaker-usa-swimming-foundation-join-swimtoday-partnership\/","title":{"rendered":"Counsilman-Hunsaker, USA Swimming Foundation Join SwimToday Partnership"},"content":{"rendered":"<p>Jumping in to support the \u201c<a href=\"https:\/\/twitter.com\/hashtag\/funnestsport\">#funnestsport<\/a> there is,\u201d Counsilman-Hunsaker and the USA Swimming Foundation join the <a href=\"http:\/\/www.swimtoday.org\/\">SwimToday<\/a> campaign alongside an elite group of industry-leading partners with the common goal to encourage children to join team swimming.<\/p>\n<p>While nearly 80 percent of parents overlook swimming when choosing organized sports activities for their children after they learn to swim, once parents and children experience team swimming, they \u201cget it.\u201d In fact, swimming surpassed other sports for teamwork, fun, ease of learning, parent enjoyment, social skills, coolness and opportunities for a financial future.[1]<\/p>\n<p>Now, 13 organizations, along with 12-time Olympic medalist Dara Torres, have partnered to support SwimToday. Partners include:<\/p>\n<p><strong>Gold Partners:<\/strong><\/p>\n<ul>\n<li>Arena<\/li>\n<li>Speedo<\/li>\n<li>TYR<\/li>\n<li>USA Swimming<\/li>\n<\/ul>\n<p><strong>Silver Partners:<\/strong><\/p>\n<ul>\n<li>American Swimming Coaches Association<\/li>\n<li>Colle+McVoy<\/li>\n<li>Colorado Time Systems<\/li>\n<li><em>Counsilman-Hunsaker (new)<\/em><\/li>\n<li>National Swimming Pool Foundation<\/li>\n<li><em>Swimming World<\/em> Magazine<\/li>\n<li>TeamUnify<\/li>\n<li><em>USA Swimming Foundation (new)<\/em><\/li>\n<li>U.S. Masters Swimming<\/li>\n<\/ul>\n<p>\u201cThe SwimToday campaign is a great way for us to get more involved in promoting the industry that is so dear to us,\u201d said <strong>Scott Hester<\/strong>, President at Counsilman-Hunsaker. \u201cThrough our five decades of work in aquatic facility design and operations we feel we can all make a difference to grow the sport of swimming.\u201d<\/p>\n<p>&#8220;The USA Swimming Foundation\u2019s mission is to \u2018save lives and build champions \u2013 in the pool and in life\u2019 so we are excited to do our part to keep children involved in the sport after they learn to swim,\u201d said <strong>Debbie Hesse<\/strong>, USA Swimming Foundation Executive Director. \u201cThe transition from Make a Splash learn to swim programs to SwimToday is another way we work collaboratively with USA Swimming.\u201d<\/p>\n<p>SwimToday started in 2012 as a USA Swimming initiative, before officially launching as a joint industry campaign for the first time in 2014 with a series of <a href=\"http:\/\/www.swimtoday.org\/assets\">lighthearted and fun<\/a> ads demonstrating the fun side of team swimming. The campaign features a \u201cfunnest sport there is\u201d tagline and <a href=\"https:\/\/twitter.com\/hashtag\/funnestsport\">#funnestsport<\/a> hashtag.<\/p>\n<p>Highlights of the 2014 campaign include:<\/p>\n<ul>\n<li>30,000 searches for swim teams at SwimToday.org (May \u2013 December; in addition to searches at USASwimming.org)<\/li>\n<li>100+ news stories placed including the <em>New York Times<\/em>, <em>Wall Street Journal<\/em>, <em>NPR<\/em>, <em>Sports Illustrated for Kids<\/em>, <em>Adweek<\/em> and more<\/li>\n<li>Nearly $4 million in donated media time for the Public Service Announcement<\/li>\n<li>4 different PSAs aired on USA Swimming broadcasts on NBC<\/li>\n<li>1,500 swim teams received promotional kits to use locally<\/li>\n<\/ul>\n<p>For more information about the campaign, please visit <a href=\"http:\/\/www.swimtoday.org\/\">SwimToday.org.<\/a><\/p>\n<p>[1] 2014 State of the Competitive &amp; Fitness Swimming Industry Report, Sports Marketing Surveys<\/p>\n<p><strong>About SwimToday<\/strong><\/p>\n<p>SwimToday is a first-of-its-kind marketing collaboration within the swimming industry. It is a joint, industry effort created to promote and grow participation in the sport of swimming. The web site is SwimToday.org. The campaign is led by USA Swimming, Arena USA, Speedo USA and TYR Sport, with additional support from the following aquatic organizations: American Swimming Coaches Association, National Swimming Pool Foundation, U.S. Masters Swimming, Colorado Time Systems, Swimming World Magazine and TeamUnify. Creative support is provided by Colle+McVoy, a Minneapolis-based advertising agency.<\/p>\n<p><strong>About Counsilman-Hunsaker<\/strong><\/p>\n<p>Since 1970, Counsilman-Hunsaker has been a lifelong devotee of a single pursuit: Aquatics for Life. The talent and natural curiosity of its integrated team of designers, engineers and operational specialists is what gives Counsilman-Hunsaker the momentum to create aquatic experiences that transform people and communities. From existing facility evaluations to comprehensive concept development; from project visioning through design, engineering, construction administration and facility operations; Counsilman-Hunsaker\u2019s services are completely customized and configured in a variety of ways to precisely fit the needs, desires and objectives of the aquatics community. With experience spanning around the world, Counsilman-Hunsaker\u2019s impact can be found in world-class competition venues, universities and educational institutions, community park and recreation aquatics centers, resorts, water parks, and therapy and wellness facilities.\u00a0 For more information, visit <a href=\"http:\/\/www.counsilmanhunsaker.com\/about-us\/waterside\/\">www.counsilmanhunsaker.com\/about-us\/waterside<\/a><\/p>\n<p><strong>About the USA Swimming Foundation<\/strong><\/p>\n<p>The USA Swimming Foundation serves as the philanthropic arm of USA Swimming.\u00a0 Established in 2004, the Foundation works to strengthen the sport by saving lives and building champions\u2014 in the pool and in life. Whether we\u2019re equipping our children with the life-saving skill of learn-to-swim through our Make a Splash initiative, or providing financial support to our heroes on the U.S. National Team, the USA Swimming Foundation aims to provide the wonderful experience of swimming to kids at all levels across the country. To learn more, visit <a href=\"http:\/\/www.usaswimmingfoundation.org\/\">www.usaswimmingfoundation.org<\/a>.<\/p>\n<p><strong>About USA Swimming<\/strong><\/p>\n<p>As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit <a href=\"http:\/\/www.usaswimming.org\/\">www.usaswimming.org<\/a>.<\/p>\n<p><strong>The above article is a press release submitted to Swimming World. To reach our audience, contact us at <a href=\"mailto:newsmaster@swimmingworldmagazine.com\">newsmaster@swimmingworld.com<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumping in to support the \u201c#funnestsport there is,\u201d Counsilman-Hunsaker and the USA Swimming Foundation join the SwimToday campaign alongside an elite group of industry-leading partners with the common goal 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