{"id":130718,"date":"2015-04-09T15:11:02","date_gmt":"2015-04-09T22:11:02","guid":{"rendered":"http:\/\/www.swimmingworldmagazine.com\/news\/?p=130718"},"modified":"2015-04-09T15:11:02","modified_gmt":"2015-04-09T22:11:02","slug":"pan-pacific-championships-gold-medalist-bruno-fratus-signs-with-arena","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/pan-pacific-championships-gold-medalist-bruno-fratus-signs-with-arena\/","title":{"rendered":"Pan Pacific Championships Gold Medalist Bruno Fratus Signs With Arena"},"content":{"rendered":"<p>Arena, global brand of water instinct, has signed a sponsorship deal with 25-year-old Brazilian swimmer <strong>Bruno Fratus<\/strong>. An out-and-out freestyle sprinter, Fratus is the current Pan Pacific 50 freestyle champion and record holder, and will be a serious podium contender at the 2016 Olympics in his home country. The agreement confirms arena\u2019s standing as a brand reference for swimming\u2019s top sprint events. <\/p>\n<p>Fratus has been a 50m freestyle finals regular since 2010, when he finished fourth at the Pan Pacific Championships in Irvine, USA. He followed this up at the 2011 World Championships in Shanghai with the best semi-final time \u2013 one that would have won the silver medal \u2013 but unfortunately  couldn\u2019t match the feat in the final, finishing fifth. Later in the year he picked up a silver medal in the same event at Guadalajara\u2019s Pan American Games, and at the 2012 London Olympics had a near-miss as he finished fourth just 0,02s out of the podium placings. <\/p>\n<div id=\"attachment_130720\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/04\/bruno-fratus-2014.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-130720\" data-attachment-id=\"130720\" data-permalink=\"https:\/\/www.swimmingworldmagazine.com\/news\/pan-pacific-championships-gold-medalist-bruno-fratus-signs-with-arena\/bruno-fratus-2014\/\" data-orig-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/04\/bruno-fratus-2014.jpg\" data-orig-size=\"2403,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"bruno-fratus-2014\" data-image-description=\"&lt;p&gt;bruno-fratus-2014&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;Photo Courtesy: Delly Carr&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/04\/bruno-fratus-2014-700x500.jpg\" data-large-file=\"https:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/04\/bruno-fratus-2014-1024x682.jpg\" src=\"http:\/\/vmrw8k5h.tinifycdn.com\/news\/wp-content\/uploads\/2015\/04\/bruno-fratus-2014-700x500.jpg\" alt=\"Bruno Fratus Pan Pacs 2014\" width=\"700\" height=\"500\" class=\"size-medium wp-image-130720\" \/><\/a><p id=\"caption-attachment-130720\" class=\"wp-caption-text\">Photo Courtesy: Delly Carr<\/p><\/div>\n<p>2013 marked something of a sabattical for Fratus as he took time out to have surgery on a long-standing right shoulder injury. Having joined up in the interim with sprint coach Brett Hawke at Auburn University, he returned in fine fettle with an impressive 2014 season, starting out in March with the 50 free gold medal at the South American Games in Santiago, Chile. Summer took him to Australia\u2019s Gold Coast for the Pan Pacific Championships, where he put in a career-best performance, beating an extremely strong field to take the gold medal in a new championship record time of 21.44. He finished off the year by swimming lifetime bests at December\u2019s Brazilian Open in both 50 and 100 freestyle (21.41 and 48.57).<\/p>\n<p>Fratus has already started off 2015 strongly with a sub-22s gold at the Arena Pro Swim Series in Austin, followed up at April\u2019s Brazilian nationals (the Maria Lenk trophy) in Rio with a 21.74 gold medal, beating our rival Cesar Cielo. These performances stand him in good stead with a forthcoming season that includes the Pan American Games in Toronto and the World Championships in Kazan. If all continues to go according to plan, he and countryman Cielo could well be racing for the Olympic title at their home Olympics in Rio come August 2016.<\/p>\n<p>\u201cI\u2019m naturally thrilled to become part of the arena team,\u201d said Fratus. \u201cThese next two years are going to be crucial in my career, and so it\u2019s really important that I\u2019m working with the best equipment and support I can get. In my mind, there\u2019s no doubt that in arena I\u2019ll have the best team behind me, and I\u2019m really looking forward to returning their faith with some good progress and results over this and particularly next season when we go home for the Olympics.\u201d Following his 50 freestyle victory in Rio at the Brazilian nationals, he added: \u201cI\u2019m really happy with last night\u2019s swim, it\u2019s made me confident and excited about the work we are doing at Auburn in preparation for the Kazan World Championships and of course the Rio Olympics.\u201d<\/p>\n<p>\u201cIt\u2019s a great pleasure to welcome Bruno to our Elite Team,\u201d said Giuseppe Musciacchio, arena General Manager of Brand Development. \u201cAt arena we\u2019ve always taken great pride in our stable of sprinters and the way they perform in our products, so taking on a Brazilian who\u2019s showing himself to be amongst the world\u2019s best is a real boost for us as we enter the second half of the Olympic four-year cycle. Naturally Rio is already in everyone\u2019s sights, not least Bruno\u2019s since he has the chance to perform in front of his home crowd.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arena, global brand of water instinct, has signed a sponsorship deal with 25-year-old Brazilian swimmer Bruno Fratus. An out-and-out freestyle sprinter, Fratus is the current Pan Pacific 50 freestyle champion<\/p>\n","protected":false},"author":14,"featured_media":130719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,15,10],"tags":[158,646,28888,27332,26563,142],"class_list":["post-130718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-industry","category-world","tag-auburn-university","tag-brett-hawke","tag-bruno-fratus","tag-cesar-cielo","tag-giuseppe-musciacchio","tag-swimming"],"jetpack_publicize_connections":[],"yoast_head":"<!-- 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