{"id":125796,"date":"2015-03-09T09:21:30","date_gmt":"2015-03-09T16:21:30","guid":{"rendered":"http:\/\/www.swimmingworldmagazine.com\/news\/?p=125796"},"modified":"2015-03-09T09:29:09","modified_gmt":"2015-03-09T16:29:09","slug":"masters-swimming-holds-the-key-to-the-future-of-college-swimming","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/masters-swimming-holds-the-key-to-the-future-of-college-swimming\/","title":{"rendered":"Does Masters Swimming Hold The Key To The Future of College Swimming?"},"content":{"rendered":"

Commentary by Brent Rutemiller<\/em><\/p>\n

PHOENIX \u2013 Joel Shinofield, Executive Director for the College Swim Coaches Association of America (CSCAA) believes that United States Masters Swimming (USMS) can have a big impact on saving college swimming programs in the United States.<\/p>\n

\u201cMaster swimmers can help college swimming in two big ways. First they can support local college programs and their Alma Maters through endowments, fundraisers and letters to college athletic directors. Secondly, they can talk about the value that swimming and scholarships bring to individuals and the community,\u201d said Shinofield in a recent interview with Swimming World Magazine<\/em>.<\/p>\n

The first point is self-explanatory.\u00a0 The second point is more about the intangibles that come from college swimming, which makes the sport more valuable than just dollars. Masters can sell this point better than anyone!<\/p>\n

Masters have a unique place in the swimming spectrum.\u00a0 Their demographics point to the fact that a large majority of Master swimmers have a college degree.\u00a0 Most have income in the middle class to upper middle class of society. Many swam in college and a good percentage of those college swimmers had scholarships.\u00a0 Most importantly, many Master swimmers are successful professionals in their chosen careers and have strong ties to their community.\u00a0 Many embody all the values that come through college swimming and have benefited greatly from it.<\/p>\n

Master swimmers need to remind Athletic Directors of those benefits.\u00a0 The message should not be one of gold medals, but a message of opportunities that came from the sport and about the discipline that college swimming instilled in them.\u00a0 They need to articulate how that discipline translated into academic excellence and how that translated into successful careers and then into a life-long healthy lifestyle.<\/p>\n

\u201cCollege institutions need to hear from the Masters swimming community. The cost to run athletic departments are rising at a rate of 8% to 12% per year with income for those departments only rising 4% per year. They will have to make hard decisions.\u00a0 The discussion for Master swimmers is not about monetizing the sport. The discussion is about what value the sport brings to the university and community.\u00a0 Colleges will keep the sports that bring the greatest value,\u201d said Shinofield.<\/p>\n

College swimming cannot win the dollars game when it comes to producing revenue for their sport.<\/p>\n

However, Masters\u00a0swimming programs that use college pools can help a great deal with the budget.\u00a0 Those programs often employ assistant college coaches to help with coaching Masters.\u00a0 Those salaries help many college coaches earn a better overall income. And pool rental costs for practices and meets help tremendously with the overall operation costs of the college facility.<\/p>\n

Shinofield even suggests that Masters should give to college programs by \u201chosting regular meets as fundraisers for their local college programs or as a means to endow a department chair within the athletic department\u201d.<\/p>\n

The need for money is omnipresent.\u00a0 Beginning this year, colleges must provide full meal plans for their student athletes.\u00a0 This is easily a 2 million dollar increase in expenses.<\/p>\n

The next new expense for athletic departments is the amount of money that they will have to pay athletes in revenue sports, like football and basketball.\u00a0 The new money needs to reflect the full cost of that athlete attending as if he or she were a regular student.\u00a0 In simple terms, the courts ruled that colleges need to pay additional dollars to those athletes beyond just the value of their scholarships.<\/p>\n

Are you beginning to see the picture?\u00a0 With these new expenses, non-revenue sports will be on the chopping block to balance athletic department budgets.\u00a0 Those non-revenue sports that are able to mobilize now, will have the best chance of surviving.<\/p>\n

WARNING: The death blow is NOT losing scholarships. It is losing entire programs.<\/p>\n

The University of Cincinnati is a prime example of keeping a program alive while scholarships were cut. The community galvanized, started some initiatives and endowments to become better funded.\u00a0 Now, because the program was not disbanded and life was breathed back in, some scholarships have returned; not all scholarships, but some.<\/p>\n

USA Swimming has already recognized this threat to college swimming and the domino effect that it will have on the sport.\u00a0 Without college swimming, high school participation will surely drop off and the unique platform that College swimming provides for USA Olympic hopefuls will be removed forever.\u00a0 USA Swimming has unique advantage over the rest of the world because of college swimming and they are going to work hard to keep that advantage.<\/p>\n

Last month, the USA Swimming\u2019s Board of Directors pledged $375,000 over the next three years to assist the College Swim Coaches Association of America in its efforts to meet with athletic directors and colleges coaches around the country. The goal is to educate Athletic Directors on the value of swimming and to work with the coaches on ways to bring more value to their programs.<\/p>\n

It is important to understand that the NCAA, Football, Basketball and Title IX are not to blame for the current state of college sports.<\/p>\n

The NCAA does not run the institutions. All of the institutions are run locally by the athletic directors.\u00a0 Football and basketball bring in revenue for the entire athletic department and much of that goes to keep non-revenue sports afloat.<\/p>\n

Title IX actually increased the number of overall participants in the sport of swimming as more women came into the sport as a result of swimming scholarships.\u00a0 The growth of women in college swimming due to Title IX actually made more money for USA Swimming, which in turn allowed for the entire sport to be showcased and in return brought in more males.\u00a0 Did it hurt some men\u2019s programs? Yes, of course!\u00a0 Did Title IX kill swimming?\u00a0 No!\u00a0 It actually helped swimming grow.<\/p>\n

So in the end, there are no scapegoats in this issue.\u00a0 No pointing fingers.\u00a0 The community needs Masters’ support as proof that the sport of swimming has more to give than it takes.<\/p>\n

\u201cAll of our futures are tied together,\u201d concluded Shinofield.<\/p>\n","protected":false},"excerpt":{"rendered":"

Commentary by Brent Rutemiller PHOENIX \u2013 Joel Shinofield, Executive Director for the College Swim Coaches Association of America (CSCAA) believes that United States Masters Swimming (USMS) can have a 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