{"id":124104,"date":"2015-02-23T20:15:43","date_gmt":"2015-02-24T03:15:43","guid":{"rendered":"http:\/\/www.swimmingworldmagazine.com\/news\/?p=124104"},"modified":"2015-02-24T13:30:22","modified_gmt":"2015-02-24T20:30:22","slug":"when-money-and-sport-shake-hands-closed-eyes-and-turned-cheek-follow","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/when-money-and-sport-shake-hands-closed-eyes-and-turned-cheek-follow\/","title":{"rendered":"When Money And Sport Shake Hands, Closed Eyes And Turned Cheeks Follow"},"content":{"rendered":"<p><em>Commentary by Brent Rutemiller<\/em><\/p>\n<p>PHOENIX &#8211; With the withdrawal of Mexico from hosting the <a title=\"FINA\" href=\"http:\/\/www.swimmingworldmagazine.com\/news\/guadalajara-withdraws-hosting-2017-fina-world-championships\/\" target=\"_blank\">2017 FINA World Long Course Championships<\/a> due to financial limitations, three things stood out in my mind that tied the present to the past and future.<\/p>\n<p>1. That Mexico was going to have to spend $100 Million dollars to host the championships. Evidently, as a democratic country, the financial responsibility to the people was more important than\u00a0the glory of hosting a sporting event.<\/p>\n<p>2. That in the words of <strong>John Leonard<\/strong>, Executive Director for the American and World Swimming Coaches Association&#8230;<\/p>\n<p><em>&#8220;FINA will be mired forever into using facilities in autocratic countries where a ruling elite can make a decision to over-spend for the \u2018sporting prestige\u2019 of hosting such an event, which means that FINA and the democracies are finished with each other.&#8221;<\/em><\/p>\n<p>A recent article by <strong>Joshua Yaffa<\/strong> from\u00a0<a title=\"Bloomberg Business\" href=\"http:\/\/www.bloomberg.com\/bw\/articles\/2014-01-02\/the-2014-winter-olympics-in-sochi-cost-51-billion\" target=\"_blank\">Bloomberg Business<\/a> confirmed Leonard&#8217;s belief.<\/p>\n<p><em>&#8220;At $51 billion, the Sochi Games are the costliest ever, surpassing the $40 billion spent by China on the 2008 Summer Olympics. The suicide bombings in the Russian city of Volgograd on Dec. 29 and 30 have heightened fears of terrorism and given a renewed focus to security concerns as well as questions of cost. How the Sochi Games grew so expensive is a tale of Putin-era Russia in microcosm: a story of ambition, hubris, and greed leading to fabulous extravagance on the shores of the Black Sea. And extravagances, in Russia especially, come at a price,&#8221; wrote Yaffa.<\/em><\/p>\n<p>Yaffa&#8217;s\u00a0article\u00a0is <a title=\"Russia\" href=\"http:\/\/www.bloomberg.com\/bw\/articles\/2014-01-02\/the-2014-winter-olympics-in-sochi-cost-51-billion\" target=\"_blank\">suggested reading<\/a> for all concerned about the future of sports<\/p>\n<p>It is not too far of a reach for one to believe that host countries like Russia and China will be rewarded for their support of these grand events. When big money and sport make deals, closed eyes and turned cheeks often follow. With Russia in the midst of a <a title=\"Russia\" href=\"http:\/\/www.swimmingworldmagazine.com\/news\/russian-doping-english-transcipts-released\/\" target=\"_blank\">doping scandal<\/a> and China now being <a title=\"Swim Vortex\" href=\"http:\/\/www.swimvortex.com\/fina-china-sought-to-let-sun-yang-swim-on-without-sanction-after-doping-positive\/\" target=\"_blank\">accused of covering up a doping case<\/a>, sport executives are already being called upon for stronger ethics, polices and greater transparency.<\/p>\n<p>3. My third thought was a recent comment by <strong>Cornel Marculescu<\/strong>, FINA Executive Director that appeared in a <a title=\"FINA\" href=\"http:\/\/www.swimmingworldmagazine.com\/news\/john-leonard-calls-fina-executive-director-asking-updates-russia-doping-scandal\/\" target=\"_blank\">public correspondence<\/a> between Marculescu and Leonard where Marculescu tried to reassure Leonard that the FINA World Championships in Kazan, Russia would be free of doping issues.<\/p>\n<p>It was not the reassurance that caught my eye, although the results are still left to be seen, it was the second sentence that said,<a href=\"http:\/\/www.swimmingworldmagazine.com\/news\/john-leonard-calls-fina-executive-director-asking-updates-russia-doping-scandal\/\" title=\"Open Letter\" target=\"_blank\"> &#8220;We expect to increase the number from Barcelona 2013 of 4.5 billion worldwide tv viewers in Kazan.&#8221;<\/a><\/p>\n<p>That sentence had zero relevance to the doping question put forth by Leonard. However, simply by its mere inclusion, Marculescu was sending a strong message that viewership of the event was equally, if not more important to FINA, than the real issue of systematic doping.<\/p>\n<p>What I read was (In My Words), &#8220;John, don&#8217;t worry about the doping, be very excited that we are going to put on a great sporting event in front of billions of people.&#8217; Subtle as that sentence was to some, glaring as hell it was to me! Money, Events and TV Viewership trump all issues.<\/p>\n<p>I sense a steady drumbeat, from the entire swimming community, calling for change in the leadership and governance of our sport. <em>Swimming World<\/em> was privy to an email (see below) sent today to over 17,000 swim coaches from around the world as a call to action.<\/p>\n<blockquote><p>\u201cWe ALL Deserve Better\u201d.<\/p>\n<p>Everywhere I travel I hear from Coaches and Athletes that there is building frustration with FINA and its decision making process. I see FINA as a Fake Democracy. Fake because the Congress makes rules (often \u201cguided\u201d by the Bureau) and then the FINA office appears to ignore those rules\u2026in Anti-Doping, in award procedures, and various other operations.<\/p>\n<p>But, 208 of 208 Federations are \u201chappy\u201d with FINA\u2026IF the \u201cFederation\u201d is defined as the 2-3-4-5 people at the top who benefit directly from FINA largesse on travel, accommodations and assistance. UNTIL THE FEDERATIONS express discontent with the FINA culture and operation, NOTHING WILL CHANGE.<\/p>\n<p>Each day, for the past month, I have emailed the details of all communications expressing discontent with FINA to the International Relations Committee and the Board of Directors of USA Swimming, who, in my country, will ultimately decide whether or not to Confront FINA with our dissatisfaction. I do this so those bodies are FULLY INFORMED ON ALL THINGS FINA and thus can make appropriate decisions.<\/p>\n<p>I ask each of you to consider WHO is doing that in your country?<\/p>\n<p>Send the materials to your Board of Directors! IF you are unable to do so for security or similar reasons, feel free to send ME the email list of your own Board of Directors and I will send materials to them similar to what I am doing in the USA.<\/p>\n<p>BUT, it is much more powerful if in each country, a coach takes the responsibility of educating his\/her countrymen.<\/p>\n<p>We need to educate those who can make change. If they refuse to see the truth and act on it, they will eventually find themselves in the dustbin of sports history.<\/p>\n<p>WE ALL DESERVE BETTER. John Leonard<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Commentary by Brent Rutemiller PHOENIX &#8211; With the withdrawal of Mexico from hosting the 2017 FINA World Long Course Championships due to financial limitations, three things stood out in my<\/p>\n","protected":false},"author":10,"featured_media":124118,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"dois","enabled":false},"version":2}},"categories":[3,17,10],"tags":[24138,184,4970,147],"class_list":["post-124104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-commentary","category-world","tag-brent-rutemiller","tag-fina","tag-john-leonard","tag-russia"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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