{"id":121714,"date":"2015-02-02T06:00:20","date_gmt":"2015-02-02T13:00:20","guid":{"rendered":"http:\/\/www.swimmingworldmagazine.com\/news\/?p=121714"},"modified":"2015-02-01T13:39:56","modified_gmt":"2015-02-01T20:39:56","slug":"arena-behind-the-scenes-carbon-air","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/arena-behind-the-scenes-carbon-air\/","title":{"rendered":"Exclusive Behind The Scenes: Arena Powerskin Carbon Air Photo Shoot"},"content":{"rendered":"

Hot on the heels of the newly-rebranded Arena Pro Swim Series at Austin, Arena\u2019s team of elite athletes caravanned down to Northside Aquatic Complex \u2013 home of the 2015 USA Swimming National Championships \u2013 for a day-long photo shoot to celebrate the launch of Arena\u2019s newest racing suit technology, the POWERSKIN Carbon Air<\/a>. Arena athletes also got a sneak peek at the Kazan 2015 World Championships Edition POWERSKIN Carbon Flex<\/a>, available in two new colors February 1.<\/p>\n

Swimming World<\/em> got exclusive behind-the-scenes access and spent the day with these talented, committed, accomplished – and quite often goofy \u2013 athletes.<\/p>\n

On top of amazing social media and interview coverage from contributor Granger Talley on the day of the shoot<\/a>, we’re proud bring you some amazing photographs from the event.<\/p>\n

Highlights:<\/strong><\/p>\n

The Unveiling of the WCE Carbon Flex<\/strong><\/p>\n

Athletes ooh\u2019ed and ahh\u2019ed at the shocking color scheme of the new World Championship edition Carbon Flex. The fluorescent yellow and charcoal color scheme was embraced by the athletes, and looked especially striking on photo shoot models Tom Shields and Laura Sogar. Swimming World<\/em> listened in as Arena staff spent time showing athletes the design changes to the suit, which were both cosmetic and technical, based on feedback from Arena athletes throughout\u00a0the past year.<\/p>\n

\"arena-air\"<\/a>

Photo Courtesy: Melissa Lundie\/Arena<\/p><\/div>\n

From Arena\u2019s Press Kit:<\/strong><\/p>\n

\u201cFrom a design perspective, the new suit incorporates updates to the blueprint of the original Carbon-Flex\u00a0based on feedback received from athletes over the past year, along with an exciting new fluo green\/steel grey color palette. With women\u2019s suits, strategic placement of the seams anchors tension at the back center, providing a torsional platform off which the swimmers can leverage their strokes and kicks. For men\u2019s jammers, there are no taped seams along the waistline, which eliminates disturbances and\u00a0stress points along the waist, and gives the suit exceptional fit and feel.\u201d <\/em><\/p><\/blockquote>\n

Full Press Kit Here<\/strong><\/span><\/a><\/p>\n

The suit launch marks the celebration of Arena\u2019s technical sponsorship of FINA and the most important non-Olympic competition of the quad \u2013 the 2015 FINA World Championships in Kazan, Russia.<\/p>\n

The New Suit Technology:<\/strong><\/p>\n

Arena athletes are getting used to this photoshoot business as their sponsor hustled to release its fifth new racing technology in just 3 years (Carbon Pro MK1, Carbon Pro MK2, Carbon Flex, Carbon Air, and Carbon Flex WCE15). The newest edition to the growing POWERSKIN Carbon family, the Carbon Air features Arena\u2019s ground-breaking Carbon Fiber technology in a proprietary new fabric that is 30% lighter than that used in the Carbon Pro and Carbon Flex. Featuring a system of Carbon Bands that run horizontally in the Carbon Air\u2019s base fabric (as opposed to the Carbon Cage that runs both vertically and horizontally in Arena\u2019s other Carbon suits), the Carbon Air is specifically designed to deliver all the benefits of Arena\u2019s Intelligent Compression in a suit that offers unprecedented comfort. In fact, Breeja Larson was able to get into the suit in an amazing 1 minute and 29 seconds!<\/p>\n

The newcomer to the Carbon Series was the star of the show (though it\u2019s hard to outshine Matt McLean) as shown in these amazing shots.<\/p>\n

\"arena-water\"<\/a>

Photo Courtesy: Melissa Lundie\/Arena<\/p><\/div>\n

\"arena-water-2\"<\/a>

Photo Courtesy: Melissa Lundie\/Arena<\/p><\/div>\n

\"arena-water-3\"<\/a>

Photo Courtesy: Melissa Lundie\/Arena<\/p><\/div>\n

How\u2019d they do that?<\/strong><\/p>\n