LIVERMORE – FINIS is seeking a marketing coordinator responsible for public relations initiatives for FINIS Inc. A primary focus of this position is to create, manage, and implement PR campaigns with the goal of enriching FINIS\u2019s position in the public eye. This role will include maintaining strong relationships with media reps, overseeing new athlete acquisition, maintaining close relationships with current athletes to ensure that needs are met, seeking opportunities to promote athletes and their accomplishments, and focusing efforts on expanding and aligning the brand globally.<\/p>\n
\u2022\tPlan and direct public relations programs designed to create and maintain a favorable public image
\n\u2022\tIdentify, develop, and execute a communications strategy for key media contacts
\n\u2022\tIdentify, develop, and execute a communications strategy for launching new products
\n\u2022\tCopy-edit, proofread, and revise communications
\n\u2022\tCreate and deliver timely and useable press releases and media relations content
\n\u2022\tCreate company literature and other forms of communication
\n\u2022\tDevelop the overall athlete and marketing strategy
\n\u2022\tAlign individual athlete goals with domestic and international marketing strategies
\n\u2022\tIdentify new talent and monitor performance of top athletes
\n\u2022\tCreate a marketing, communication, and performance plan for each sponsored athlete
\n\u2022\tNegotiate athlete agreements and contracts, including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights
\n\u2022\tDrive external communication of branded, on-message athlete stories
\n\u2022\tProactively utilize international athletes while traveling and competing in the business unit
\n\u2022\tManage budgets, contracts, and invoice payments for athletes
\n\u2022\tServe as liaison to Europe counterpart for EU public relations and athlete opportunities <\/p>\n
\u2022\tBA or BS degree required
\n\u2022\t1-2 years of experience in PR\/marketing
\n\u2022\tMust be a confident communicator and presenter
\n\u2022\tHigh understanding of swimming community and swimming technique
\n\u2022\tMust possess excellent verbal and written communication skills
\n\u2022\tMust possess excellent organizational and analytical skills
\n\u2022\tPossess problem-solving and critical-thinking skills
\n\u2022\tHave a full understanding of media needs and media relationships
\n\u2022\tBe proactive, reliable, responsible, and accurate with an attention to detail
\n\u2022\tPossess the ability to keep information confidential
\n\u2022\tA wide degree of creativity and latitude
\n\u2022\tSelf-motivated with a positive and professional approach to management
\n\u2022\tFamiliar with working in a team dynamic and good at collaborating with others
\n\u2022\tPhotoshop and Adobe Illustrator experience a plus
\n\u2022\tProficient at Microsoft Office<\/p>\n
FINIS is also seeking a marketing coordinator responsible for the company\u2019s events, trade shows, and physical brand presence. This role will require working closely with the sales and global dealer\/distributor network to deliver marketing collateral and enhance the brand presence, ensuring that the in-store and online brand presence is clear and visible and focusing efforts on expanding and aligning the brand globally. <\/p>\n
\u2022\tManage and create a marketing strategy and purpose for global, company-sponsored events to promote impactful brand exposure, awareness, and identity worldwide
\n\u2022\tConduct all internal and external communication and coordination among company representatives and external dealers, partners, and distributors concerning event-related activities
\n\u2022\tEstablish future events that will evolve into new sales leads, marketing opportunities, and brand awareness in targeted markets
\n\u2022\tImplement creative marketing strategies and tools across all events and physical and digital cross-promotion through physical and online marketing
\n\u2022\tWork with Marketing Manager and business units to determine event budgets
\n\u2022\tManage event budgets
\n\u2022\tAttend events as needed to represent and promote the brand
\n\u2022\tNegotiate event agreements and contracts, including participation level, expectations, and goals
\n\u2022\tBuild planogram and visual floor merchandising for all trade shows, event presence, and in-store merchandising
\n\u2022\tWork closely with Sales to understand and deliver content\/collateral to support new and existing sales initiatives
\n\u2022\tDevelop strategy to effectively and efficiently distribute marketing materials and collateral
\n\u2022\tSeek new and creative ways to increase brand awareness in retail environments
\n\u2022\tEnsure that dealers, distributors, coaches, and end users have the appropriate collateral to understand the entire FINIS product line
\n\u2022\tCollaborate with marketing team members in creative brainstorming for all marketing efforts: campaigns, advertisements, promotions, and strategy
\n\u2022\tServe a liaison to Europe counterpart for EU merchandising and event\/trade show opportunities <\/p>\n
\u2022\tBA or BS degree required
\n\u2022\t1-2 years of experience in event coordinating and\/or retail merchandising
\n\u2022\tMust possess excellent verbal and written communication skills; previous contract writing experience is a plus
\n\u2022\tMust possess excellent time management, organizational, and multitasking skills
\n\u2022\tBe proactive, reliable, responsible, and accurate with an attention to detail
\n\u2022\tOutgoing and comfortable in public speaking
\n\u2022\tA wide degree of creativity and latitude
\n\u2022\tExperience with Adobe Photoshop and Adobe Illustrator preferred
\n\u2022\tPossess problem-solving and critical-thinking skills
\n\u2022\tFamiliar with working in a team dynamic and good at collaborating with others
\n\u2022\tProficient at Microsoft Office
\n\u2022\tResourceful and self-sufficient <\/p>\n