LOS ANGELES – Speedo USA, a division of PVH Corp. has launched Fueled by Water, a new digital and social media campaign designed to celebrate all things water and people\u2019s lifelong passions for a wide range of water sports.<\/p>\n
Fueled By Water centers on a series of 16 mini documentaries (created by Culver City, Calif.-based Hello Design), and one overarching anthem video, that feature 33 individuals \u2013 from all walks of life, from the young to the young at heart \u2013 who embody an active lifestyle and share a personal connection to the world\u2019s most precious resource.<\/p>\n
\u201cAs the world\u2019s leading aquatic brand, Speedo has been \u2018fueled by water\u2019 for more than 86 years,\u201d said SPEEDO USA President Jim Gerson. \u201cWith this new campaign, we wanted to \u2018fuel\u2019 a fresh and new conversation about why people love the water and celebrate their passions for the pool, lake, ocean, river, etc.\u201d<\/p>\n
\u201cWe\u2019re very proud of Fueled by Water and can\u2019t wait to see how our consumers and the aquatic community engage with us through this new campaign,\u201d said Alyssa Igawa, Marketing Director for SPEEDO USA. \u201cThis new and immersive digital campaign gives us a great opportunity to celebrate the water sports community \u2013 and to highlight SPEEDO\u2019s longstanding commitment to bring performance, comfort and style to all who enter the water, whether racing for a record finish, swimming laps for better health, or making memories at the beach.\u201d<\/p>\n
As part of the Fueled by Water campaign, SPEEDO USA is looking for consumers to submit their own stories via a six week-long social contest. Beginning today, people can share how they are \u201cFueled by Water\u201d by tagging @SpeedoUSA, on Twitter<\/a> and Instagram<\/a> with the hashtag #fueledbywater. [The] SPEEDO USA [marketing team] will post its favorite user-generated posts on the Fueled by Water microsite and select a weekly winner to receive a Speedo gear pack, curated to include top picks from SPEEDO USA\u2019s performance, fitness and active recreation collections of swimwear and accessories.<\/p>\n <\/p>\nBelow are some of the great Fuel By Water videos released by Speedo for this exciting campaign<\/h2>\n