{"id":116748,"date":"2014-12-08T09:34:04","date_gmt":"2014-12-08T16:34:04","guid":{"rendered":"http:\/\/www.swimmingworldmagazine.com\/news\/?p=116748"},"modified":"2014-12-08T09:46:32","modified_gmt":"2014-12-08T16:46:32","slug":"dolfin-swimwear-launches-new-brand-logo-gains-momentum-marketplace","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/dolfin-swimwear-launches-new-brand-logo-gains-momentum-marketplace\/","title":{"rendered":"Dolfin Swimwear Launches New Brand Logo; Gains Momentum in Marketplace"},"content":{"rendered":"

MOHNTON \u2013 DOLFIN Swimwear, after seven decades, is unveiling its new look to more accurately reflect the evolution of the brand\u2019s product lines and the pride that comes from wearing Dolfin<\/a>.<\/p>\n

\u201cThe transition from the old logo to the new one is very symbolic to our growth within the swimwear market. We\u2019re extremely proud of our legacy<\/a> and company values we\u2019ve stood by for nearly 75 years,\u201d said President\/CEO Jim Korth<\/strong>, Dolfin Swimwear. \u201cWe are reinvigorated. Our look shows a more accurate depiction of who we\u2019ve become and our competitive spirit. Like our customers, we are evolving,\u201d said Korth.<\/p>\n

The rebranding of the company coincides with Dolfin\u2019s 75th Anniversary. Dolfin plans to have the rebranded materials fully incorporated into Dolfin\u2019s entire line of products by 2016, which is the actual 75th Anniversary year.<\/p>\n

Since its foundation in 1941, this company has represented unsurpassed durability, blazing speed, high-tech innovation, and value \u2013 all qualities of the iconic dolphin that inspired the Dolfin logo. As a way to honor the interesting history<\/a> of the company, Dolfin modernized its logo to stay relevant with its target audiences. Each tier in the dolphin logo represents an era of Dolfin\u2019s history.<\/p>\n

Other creative elements that reinforce the competitive strength of the brand include action and underwater photography and a sleek, modern website that showcases performance-driven athletes. The company\u2019s Elite sponsored athletes are featured in many of the action shots, and Olympian coaches provide advice columns for the site\u2019s Coaches Corner.<\/p>\n

\"Mark<\/a>

Photo Courtesy: Dolfin<\/p><\/div>\n

\u201cThis logo not only gives us a fresh look, but also serves as a reminder of our commitment to the finest products,\u201d said Mark Schubert<\/strong>, an eight-time Olympic coach who serves as Director of Technical Development for Dolfin.<\/p>\n

\"Haley<\/a>

Photo Courtesy: Dolfin<\/p><\/div>\n

Olympian medalist Haley Anderson<\/strong>, a Dolfin sponsored athlete remarked, \u201cThe new Dolfin logo is a great step forward in broadening the brand. It’s a great nod to their past and a look forward to their future. I’m excited to be a part of this process.\u201d<\/p>\n

Dolfin Swimwear<\/h2>\n

Dolfin is Anchored in Rich American History<\/h2>\n

Dolfin\u2019s First Mission<\/strong>\u2026when lives depended on Durability.
\nThe top tier resembles the silhouette of a parachute, representing Dolfin\u2019s roots when its predecessor company, Reading Airchutes Inc., had one mission in the early days of World War II. Its mission: to manufacture the strongest and most durable cargo and bomb parachutes for the U. S. Army Air Force.<\/p>\n

In fact, it was used for air-dropping the weapons and equipment that led to victory in the Battle of Normandy, the greatest military invasion in history. After the war, the company converted its wartime expertise in sewing nylon and rayon into a civilian application: women\u2019s lingerie (under the Jean Vernon brand).<\/p>\n