{"id":109517,"date":"2014-09-08T13:46:24","date_gmt":"2014-09-08T20:46:24","guid":{"rendered":"http:\/\/www.swimmingworldmagazine.com\/news\/?p=109517"},"modified":"2014-09-08T13:48:09","modified_gmt":"2014-09-08T20:48:09","slug":"dolfin-hires-longtime-swimwear-veteran-matt-zimmer-as-director-of-brand-development","status":"publish","type":"post","link":"https:\/\/www.swimmingworldmagazine.com\/news\/dolfin-hires-longtime-swimwear-veteran-matt-zimmer-as-director-of-brand-development\/","title":{"rendered":"Dolfin Hires Longtime Swimwear Veteran Matt Zimmer as Director of Brand Development"},"content":{"rendered":"

MOHNTON, Pennsylvania, September 8. JADE SWIMWEAR has hired industry expert Matt Zimmer as the Director of Brand Development for its Dolfin\u00ae Swimwear product line, to include product development and promotional responsibilities.<\/p>\n

\u201cMatt has a proven track record in aquatics for developing both strategies and products which have positively impacted competitive swimming.\u201d says Jim Korth, President and CEO of Dolfin Swimwear. \u201cDolfin\u00ae is on a great growth trajectory, and with so much interest in our brand, we feel great about landing Matt as a leader and innovator for Dolfin.\u201d<\/p>\n

Since 2011 Matt has worked as the VP of Sales The Swim Team Store\u2122\/The Lifeguard Store\u2122, a privately held distributor and manufacturer, of competitive swimwear and accessories, where he oversaw tremendous growth in the company, including designated national partnerships with groups like US Masters Swimming, the College Swim Coaches Association of America, USA Swimming and the YMCA.<\/p>\n

Prior to 2011, Matt worked as the Director of Team Sales and Promotions for TYR Sport\u2122 since 1995, where he helped grow their team business as the 2nd<\/sup> largest competitive brand in North America.<\/p>\n

\"Photo<\/a>

Photo Courtesy: Jade Swimwear<\/p><\/div>\n

\u201cOne of the most striking facts is that Dolfin\u00ae has continued to grow in a very crowded and competitive market.\u201d says Matt Zimmer, \u201cI think it\u2019s a great compliment to be considered the number one brand in practice suits \u2013 swimmers all over the world know how well our suits look and hold-up under the hours of training they do. I know we have the same opportunity in a number of areas around the deck, and I\u2019m excited to help guide us there.\u201d<\/p>\n

One of the only aquatic brands to be based, operate, and manufacture in North America, one of Dolfin\u2019s\u00ae strengths is the ability to react quickly to product or production demands. \u201cIt\u2019s thrilling to be part of an organization that actively listens to our coaches and athletes for the tools they need to be successful.\u201d says Matt Zimmer, \u201cThere are no layers of bureaucracy to muddle through here at Dolfin\u00ae \u2013 a great idea can come to market quickly and help the athlete. This is a great team to be a part of, and I can\u2019t wait to start initiating the projects that coaches and athletes are clamoring for.\u201d<\/p>\n

About Dolfin Swimwear\u2026.<\/b><\/p>\n

Dolfin\u00ae Swimwear has remained a competitive brand of swimwear and aquatic accessories for over fifty years. Prior to launching the competition swimwear line, the company produced parachutes for military use during WWII. Dolfin\u00ae remains committed to quality innovation in aquatics and is widely considered to produce the world\u2019s best training suits. Worn by athletes across the globe, Dolfin\u00ae Swimwear retains a global leadership position in aquatics.<\/p>\n","protected":false},"excerpt":{"rendered":"

MOHNTON, Pennsylvania, September 8. 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