PHOENIX, Arizona, July 29. IN May, USA Swimming’s SwimToday campaign got the Twitterverse buzzing with a #funnestsport hashtag that had swimming fans talking about the ways the sport is, well, the funnest sport.
The SwimToday campaign is a joint effort of nearly a dozen organizations to boost participation numbers outside of the Olympic year, when interest is high for swimming. In addition to Twitter mentions, print and television campaigns have popped up nationwide.
USA Swimming debuted a new hashtag on Monday, in what they call a branch of the famous planking trend from last year. The #Streamlining hashtag has taken off in the past 24 hours, thanks to a Tweet by Ryan Lochte in front of a table full of food that would scare most ordinary folks and be just a snack for those who train as much as Lochte does.
— Ryan Lochte (@RyanLochte) July 28, 2014
The hashtag exploded after that. Following are some of the best #Streamlining Tweets we’ve seen, ending with one taken today in the SwimmingWorld.TV studio!
— Elizabeth Beisel ⚓ (@ebeisel34) July 29, 2014
— Megan Baker (@TeachBaker) July 29, 2014
— Amanda Taylor (@AKTaylor_09) July 29, 2014
— Travis the Human (@travislysimple) July 29, 2014
— Anita Murphy (@swimcoachanita) July 29, 2014
— Edward Borsuk (@BroEd360) July 29, 2014
— Jenn Lorrain (@JennLorrain) July 29, 2014
— SwimmingWorld (@SwimmingWorld) July 29, 2014
Show @SwimmingWorld your best #Streamlining!