USA Swimming, Ryan Lochte Start Twitter Craze With #Streamlining Hashtag

PHOENIX, Arizona, July 29. IN May, USA Swimming’s SwimToday campaign got the Twitterverse buzzing with a #funnestsport hashtag that had swimming fans talking about the ways the sport is, well, the funnest sport.

The SwimToday campaign is a joint effort of nearly a dozen organizations to boost participation numbers outside of the Olympic year, when interest is high for swimming. In addition to Twitter mentions, print and television campaigns have popped up nationwide.

USA Swimming debuted a new hashtag on Monday, in what they call a branch of the famous planking trend from last year. The #Streamlining hashtag has taken off in the past 24 hours, thanks to a Tweet by Ryan Lochte in front of a table full of food that would scare most ordinary folks and be just a snack for those who train as much as Lochte does.

The hashtag exploded after that. Following are some of the best #Streamlining Tweets we’ve seen, ending with one taken today in the SwimmingWorld.TV studio!

Show @SwimmingWorld your best #Streamlining!

Comments Off on USA Swimming, Ryan Lochte Start Twitter Craze With #Streamlining Hashtag

Author: Jeff Commings

Jeff Commings is the Senior Writer for and Swimming World Magazine. He graduated from the University of Texas at Austin with a degree in journalism and was a nine-time NCAA All-American.

Current Swimming World Issue

Trouble Viewing on Smart Phones, Tablets or iPads? Click Here