The world’s leading swimwear brand, Speedo is passionate about life in and around the water. The brand’s heritage of innovation derives from its leadership in competitive swimming, where more Olympic Gold Medals have been won in Speedo than any other brand.
Building on its authentic base and using the pioneering technology created for the planet’s top swimmers, Speedo brings performance, comfort and style to all who enter the water, whether racing for a record finish, swimming laps for better health or making memories at the beach.
The brand’s Performance Collection includes the competition and training suits that remain the number one choice of the world’s fastest swimmers – including Natalie Coughlin, Nathan Adrian and more; Speedo’s Fitness and Active Recreation Collections feature men’s and women’s swimwear, men’s water shorts, and kids swimwear in fashion-forward styles that are designed to perform. And with Speedo’s expanded range of Footwear, Packs, Aquatic Fitness and Swim Training Equipment, the brand’s Accessories Collection is unmatched in performance, fit and feel.
No matter why you dive in – training, fitness or fun – those moments in the water are always better with Speedo.
Born on Bondi Beach near Sydney, Australia in 1928, Speedo is the world’s top-selling swimwear brand. The brand’s history of innovation began that year, as Speedo introduced the Racerback suit – the world’s first non-wool suit allowing greater freedom of motion. Soon after, Swedish swimmer Arne Borg set a world record in Speedo swimwear, establishing the brand in the hearts and minds of swimmers and the general public.
Since developing the first racerback in the 1920’s, Speedo has been behind many of the major innovations in swimwear. In the 1950’s the brand created its first watershort and launched it’s first-ever suit made of Nylon. In the 1970’s, Speedo became the first company to produce swimwear made of Nylon / Elastane. Speedo introduced Endurance, the world’s first chlorine resistant fabric, in 1994.
In 2000, Speedo launched the revolutionary Fastskin® swimsuit inspired by shark’s skin. In 2008, Speedo launched the LZR Racer®, in which the world’s best swimmers – led by Michael Phelps – rewrote the record books. The Speedo Fastskin3 Racing System, launched in 2011, marked the first time that performance swimwear and swim accessories were designed to work together. Today, Speedo’s new LZR Racer Elite 2 line of suits is being worn by swimming’s biggest stars.
Speedo’s rich Olympic history dates back to 1932 when Claire Dennis of Australia won gold in Speedo at the Los Angeles Olympic Games. In 1956 at the Melbourne Olympic Games, Speedo sponsored the entire Australian swim team, transforming Speedo into a world famous brand. In Mexico at the 1968 Games, 27 of 29 gold medalists wore Speedo. At the 1972 Munich Olympics, 21 out of 22 world records were set by athletes wearing Speedo. In Barcelona in 1992, 53% of all swimming medals at the Games were won by athletes wearing Speedo; that number was surpassed in 1996 as 77% of all swimming medals were won by swimmers in Speedo at the Atlanta Olympics and then again in Sydney in 2000 where 83% of a swimming medals were won in Speedo.
In 2004, Michael Phelps made history by becoming the first ever swimmer to win eight medals at the Olympics, including six gold and two bronze, all while wearing Speedo. In 2008, Phelps, in the greatest swimming performance of all-time, made history again as he won an unprecedented eight gold medals in Beijing; at those same Games, athletes wearing Speedo won 92% of all the swimming medals. At the London Olympics of 2012, Phelps put the new technology to good use and became the most decorated Olympian of all time, winning six medals in London for a total of 22 Olympic medals, all of which were won wearing Speedo.
In 1932, Australian Claire Dennis became the first swimmer to earn an Olympic Gold Medal in a Speedo suit. Today, more than 85 years later, more Olympic Gold Medals have been won in Speedo than any other brand.
Supporting the sport of swimming and its athletes, coaches and teams has always been paramount to Speedo. The brand was the first to sign a swimmer to an endorsement contract – Olympic gold medalist Donna de Varona, in the 1960’s. Since then, the top names in swimming have competed in Speedo, including John Naber, Janet Evans, Summer Sanders, Lenny Krayzelburg, Jenny Thompson, Michael Phelps, and many more.
Today, the top swimmers in the U.S. – and the world – are a part of Team Speedo, including Natalie Coughlin, Nathan Adrian, Conor Dwyer, Cullen Jones, Jessica Hardy, Tyler Clary.
Speedo’s commitment to grassroots swimming is furthered by the brand’s long-term partnership with USA Swimming, the sport’s national federation, which began in 1985 and was recently extended through 2020.
Speedo is also committed to the ever-growing swim fitness community and the 21 million+ who dive into the water for exercise, continuing to expand its product offerings and bring the brand’s cutting-edge technology to the general consumer, whether they choose to race, swim for fitness, or just have fun.