Competitor Swim – Click Here To Learn More

Competitor Swim – Click Here To Learn More
Competitor Swim – Click Here To Learn More
Competitor Swim was established with the introduction of the Non-Turb™ Racing Lane at the 1968 Summer Olympics. This lane set a standard in the industry, as it was the first flexible swim lane to effectively dissipate turbulent water while simultaneously creating a wave control barrier for optimum racing conditions.

The Competitor Swim Racing Lane eventually evolved into today’s Gold Medal Racing Lane™ whose patented technology was introduced at the 1992 Summer Olympic Games in Barcelona, Spain. Competitor’s Gold Medal Racing Lane™ has proudly been the choice of 10 of the past 13 Olympic Games.

Closer to home, Competitor Racing Lanes have been used in countless Men’s & Women’s NCAA Championships, numerous high school State Championships and USA Swimming events across the country.

Every customer is different. Every pool is different. We believe each and every lane should be built specifically for each customer. All of our lanes are custom built by hand with pride, passion, and expertise. We take great pride in the fact that all Competitor Racing Lanes are manufactured and assembled PROUDLY in AMERICA.

Competitor Swim’s line of products also includes store lane reels, pace clocks, backstroke flags and the Original Swedish Goggle. We bring the same passion and commitment to each of these swimming accessories, as we do to our lanes and the sport of swimming.

“We believe the name Competitor Swim should be synonymous with distinction in the mind of our distributors, the industry leaders and swim coaches – but most of all, our swimmers, who are the inspiration for our standard of quality and excellence. The swimmer and their commitment to the sport, is the reason we are in business in the first place.”

In the fall of 2012, Brad Underwood acquired Competitor Swim. Brad brings 20 years experience in Management, Product Development and Sales in the Sports Industry. Under his leadership, the Competitor Swim team’s #1 goal will always be superior customer service and the delivery of quality products in a timely manner.

USA Swimming Logo
Blue NCAA Lane Line Logo


We build more lane lines than anyone in the world and have been relied upon in 9 of the past 12 Olympic Games.


This new formula, which goes into each lane line, delivers a superior product that substantially increases the useful life of Competitor® discs in harsh pool environments.


If you’re not 100% satisfied, we’ll make it right. End of Story.


We build and ship lane lines in just 3 days. Faster than anyone in the industry.


We offer a wide assortment of colors and customization options with compatible products to provide competitive swim programs & events.


Our team leverages decades of experience as they inspect each lane a minimum three times prior to shipping any product.

Blue 20% positive


Quelling tests prove that we outperform our closest rival by more than 20% and the average of all major brands by 40%.


For over 40 years, our product lines have always been proudly made in America.

The Competitor Team:

BRIDGET LEE Director of Customer Service
SUZY MALACHI Office Manager
JASON DIWIK Director of Operations
KRISTEN LINEHAN OMLI Director of Marketing
HERB BUTSON Shipping Manager
ACCOUNTING Accounting Dept
800) 888-7946 (SWIM)
(614) 569-7786
PO Box 12160
Columbus, OH