USA Diving Announces Long-Term Fundraising Plan, Legacy 2028

Maria Coburn Photo Courtesy: Peter H. Bick

USA Diving on Friday announced Legacy 2028, a new long-term fundraising campaign aimed to support USA Diving members through the next two full Olympic cycles.

The campaign’s aim is to raise $5 million over the next eight years with a goal, “to create a sustainable development program to support USA Diving athlete members from their first dive all the way to the Olympic podium.” The 2028 end date coincides with that year’s Olympics in Los Angeles.

“We are excited to announce the launch of Legacy 2028,” USA Diving president Lee Michaud said in a press release. “Something people don’t realize is that most competitive nations receive government funding for Olympic sport development, yet the United States is the only major industrialized nation without this benefit. Developing world-class divers takes significant resources and Legacy 2028 is a monumental initiative. The challenges 2020 has brought us are daunting, and our ability to continue USA Diving’s rich tradition of international success will depend upon support from corporations, foundations, and generous individuals. Diving is more than just a sport; it is a community. Please join us in supporting and celebrating our Olympic dreams.”

The funds raised by Legacy 2028 will go toward three specific areas: grassroots programming, junior development and the high-performance program. A website, legacy2028.com, has been set up to solicit donations from individuals.

The Legacy 2028 campaign coincides with the Giving Games program by the USOC, which seeks to raise funds for U.S. sports organizations at large. That effort follows the planned dates of the 2020 Olympics Games before they were postponed by the COVID-19 pandemic.

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