SWIM BIZ: Speedo Ad on the NASDAQ Tower in the Big Apple -- October 2, 2003
NEW YORK, October 2. SPEEDO, the world's top-selling swimwear brand, now can boast another in a long line of firsts: the first T.V. swimming ad ever to appear on the NASDAQ Tower in the heart of the Big Apple.
The ad, first aired in April at the "Duel in the Pool" in Indianapolis and featuring Lenny Krayzelburg, is being shown on the NASDAQ Tower four times an hour through the end of October. It is believed to be the first swimming-specific T.V. ad ever aired in Times Square, America's busiest intersection.