Industry News: FINIS Announces Official Sponsorship of Jason Lezak, Gold Medal Olympian

LIVERMORE, California, December 21. FINIS, the Worldwide Leader in Technical Swimming Development and provider of select training equipment for the U.S. Olympic Swim Team, is pleased to announce their official sponsorship of Gold Medal Olympian, Jason Lezak. As one of the most decorated Olympic athletes in history, Lezak specializes in freestyle races and relays and has won a total of seven Olympic medals. Lezak will use a multitude of FINIS products to compete and train with including FINIS's latest high performance tech swimsuit the Hydrospeed Velo and their highly anticipated Swimsense Swim Performance Monitor.

"We are very proud to be working with an athlete of Lezak's caliber. Elite athletes have trained with our equipment at an Olympic level for years," says John Mix, FINIS CEO and President. "FINIS is now bringing the latest in technology to competition swimwear with the HydroSpeed Velo, a high performance tech swimsuit and we are thrilled that Jason Lezak will be one of many athletes to use it."

Virtually unknown in the swimming world in 1998, Lezak lit up the 1998 U.S. National Championships winning his first National Title in the 100m Free…and that was only the beginning. Lezak went on to win a Gold and Silver Medal at the 2000 Olympic Games.

In 2002, he dominated his opponents becoming the #1 ranked sprinter in the world. At the 2008 Olympics, Lezak won the Bronze Medal in the 100m Free. He won Golds on the 4 x 100m Free and Medley Relays, both relays shattering the world record. In the 4 x 100m Free Relay, Lezak anchored a come from behind win by swimming the fastest relay split in history.

Lezak will be one of the first to compete in the Hydrospeed Velo Swimsuit, a high performance tech swimsuit approved for competition by FINA, the governing body for competitive swim. The Velo, available for both men and women, features smart compression racing technology with minimal permeability and blended materials that provide superior friction reduction limiting resistance on the body. The panel construction allows compression and freedom where you need it most, and the suit is calendared which is a technical heating process that produces an ultra smooth and lightweight surface. Available now for $299.99 MSRP at FINISinc.com

"I look forward to working with FINIS and training with their high quality high performance products," says Jason Lezak. "FINIS has a long standing reputation for designing technical swimming products, as an Olympian, I look for the best equipment available and I know this partnership will accomplish that."
For more information about the entire FINIS® product line, including gear used by the U.S. Olympic Swim team, visit FINISinc.com

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at Newsmaster@swimmingworldmagazine.com. However, Swimming World reserves the right to choose what material is posted.

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