Industry News: FINIS Inc. Signs Two-Year Sponsorship Deal with Curl Burke Masters

LIVERMORE, California, July 23. FINIS Inc., the Worldwide Leader in Technical Swimming Development announces the exclusive sponsorship of Curl Burke Masters. "Finis is very proud and excited to be partnered with such a large and prestigious team" said Tim Elson, Finis Vice President. Curl Burke Masters includes over 500 swimmers in the Northern Virginia, Suburban Maryland, and DC area.

For Curl Burke Masters, "the decision to partner with FINIS was easy. FINIS shares our philosophy that stroke technique and efficiency are most important. We want the best for our athletes and coaches and FINIS' unique, stroke-efficiency equipment fits the bill. From teaching body position to a beginning triathlete with the FINIS Swimmer's Snorkel to challenging a world class Masters swimmer with the FINIS Tempo Trainer, FINIS makes some of the best swim training products in the world. We are looking forward to a long term, strategic relationship with FINIS".

As a FINIS-sponsored Team, Curl Burke Masters will benefit from the entire range of FINIS technical training products including the center-mount Swimmer's Snorkel, Z2 Zoomers® fins, Tempo Trainer, and SwiMP3 that uses bone conduction technology instead of ear buds to play music. Curl-Burke Masters will also have priority to the new Hydrospeed Flux and Velo championship suits and gain access to FINIS' exclusive beta testing program for products in development.

About FINIS
Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The two understood that technique is the key to swimming faster and enjoying the water more. The Monofin and the Swimmer's Snorkel were the first products they developed for the US market; afterwards they continued to focus on creating training tools for swimmers and coaches. Many of these products are currently used by US and international Olympic teams, elite triathletes, and fitness swimmers worldwide.

Innovative research and design is FINIS' highest priority. This dedication has resulted in truly unique products such as: the Swimmer's Snorkel which is recognized as the paramount tool to improve a swimmer's technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

Visit the FINIS Blog at http://blog.FINISinc.com/

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at Newsmaster@swimmingworldmagazine.com. However, Swimming World reserves the right to choose what material is posted.

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