Industry News: FINIS Inc. Partners with Tom Drum, Inventor of ‘Fraid Nots

LIVERMORE, California, June 9. FINIS Inc., the Worldwide Leader in Technical Swimming Development announces their new partnership with Tom Drum, inventor of ‘Fraid Nots and the Back-it Ball. FINIS is to take over the worldwide distribution of Drum's products, expanding their selection of dry land and stretching tools. Tom Drum will also join the FINIS team taking on a professional role in the Sales Department representing his own products and the entire FINIS line of swim tools.

"We are very excited to announce our partnership. Tom Drum is extremely well respected in the swimming community and we are proud to have ‘Fraid Nots and future collaborative dry land products as part of the FINIS brand. Stretching is an extremely important part of swimming and, among other things, allows swimmers to achieve a tight stream line position, prevents injuries and enables better swimming technique. These products are a perfect addition to our expanding line of innovative tools." according to CEO and President John Mix.

‘Fraid Nots is a simple stretching program that guides individuals through 15 stretches for 5-7 minutes. A colorful rope, door strap, instruction manual, DVD and laminated sequence chart are all included. The rope not only serves as a tool to facilitate stretching, but it is also serves as a physical reminder to stretch on a daily basis.

This relationship is the beginning of a partnership that will deliver high quality innovative products worldwide.

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at Newsmaster@swimmingworldmagazine.com. However, Swimming World reserves the right to choose what material is posted.

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