Meet of the Week, Preview: CeraVe Invitational

By Jason Marsteller

PHOENIX, Arizona, January 7. THE SwimmingWorldMagazine.com Meet of the Week returns with a bit of a different flavor this weekend, as we break away from the college ranks to shine the spotlight on the CeraVe Invitational. The meet, formerly known as the Burgdorff Invitational, is hosted by the Berkeley Aquatic Club on the campus of Rutgers University in Piscataway, N.J.

SwimmingWorld.TV will be on site as we beta test a new streaming system at the meet spanning Jan. 9-11. On top of live streaming every night of finals on our home page, we will also have student interns providing wall-to-wall editorial coverage that will be posted on the event landing page.

Additionally, on-demand footage of each finals session will be available at the landing page as it is processed throughout the weekend.

The meet is debuting a new title sponsor as CeraVe is stepping up to support the sport in New Jersey. Developed with dermatologists, CeraVe is a unique blend of skin-nourishing, skin-silkening ingredients combined with a patented Multivesicular Emulsion (MVE) delivery technology that, together, work to rebuild and repair the skin barrier.

The patented technology assists in delivering these essential ingredients slowly, throughout the day, deep into the top layer of your skin, also known as the stratum corneum. As a result of this unique action, CeraVe rebuilds the lipid bilayer and repairs the skin barrier, creating healthier, more beautiful skin. For more information, check out www.CeraVe.com.

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