Welcome to the NEW SwimmingWorld.com!

PHOENIX, Arizona, August 31. IN the September issue of Swimming World Magazine, CEO Brent Rutemiller announces a brand new direction for SwimmingWorld.com in this month's edition of A Voice for the Sport. The column is reprinted below.

On Sept. 1, Sports Publications International (SPI), parent corporation of Swimming World Magazine, will combine all of its media properties under one new URL: SwimmingWorld.com.

The new site completes a state-of-the-art platform upgrade that four engineers and two designers have been perfecting over the past five years. All SPI media brands will unite under one roof called Swimming World, located at SwimmingWorld.com.

This one-stop site allows for a more positive and effortless experience for our growing audience of 1.3 million monthly views.

When you visit the new dynamic site, you will discover a fresh look that allows for intuitive navigation between Swimming World sections. The site is divided into six media areas: News, TV, Shop, Magazine, Radio and Commentary. Each medium is dedicated to content directly related to a specific vehicle. Each section has a submenu that explores deeper content.

Whether you are researching items reported 50 years ago or are seeking breaking news, SwimmingWorld.com provides it all in a credible, unbiased and independent way.

The first time you land on the new site, you will immediately notice a content player rotating stunning graphics that links to breaking stories. This landing page features current news, videos and streams. Submenus appear below the top navigation bar for viewing results, records, rankings and dedicated news channels. The top 20 stories are quickly found by scrolling down.

When you jump over to SwimmingWorld.TV, the same look and feel appears with a different content player dedicated to current videos. The submenu in this section allows viewers to find shows and events quickly for fast viewing. For instance, under "Shows," you will find the Morning Swim Show, Split Time, Streamline News and Ready Room. Under "Events," you will find recent coverage such as the Pan Pacific Games, USA Nationals and the Far Western Age Group Championships.

When you visit our "Shop" section, you will discover this area is on our dated platform, but you will still be able to browse our extensive lists of books, videos and equipment at great prices.

In the "Magazine" section, you will find another unique content player devoted to exclusive magazine articles. The submenu allows users to search for past issues of Swimming World Magazine, dating back to 1960, along with discontinued issues of Swimming Technique and SWIM Magazine. In this same media section, users will be able to view interactive articles, subscribe to Premium content, view past awards and register for newsletters and partnerships.

The "Radio" section has not yet migrated to the new platform; however, viewers can easily search to find exclusive audio interviews with athletes, coaches and officials. Most of these audio interviews can be found on iTunes and will become more prolific in the future as we move this important content to our new look.

The "Commentary" area will continue to evolve, using a combination of old and new technology. Everyone will be able to read the latest comments from our users on posted articles. Traditional users will still be able to log on to Reaction Time to add their comments, while a new system will gradually be implemented throughout the site. This new and exciting form of community commentary will work in connection with Facebook and Twitter.

We hope that you will frequent SwimmingWorld.com and experience this unique and valuable resource provided by the dedicated, knowledgeable and passionate staff at Swimming World. We welcome your feedback, and we thank you for your support.

September Issue Video Preview

Click here for a preview of the other multimedia items available in the September issue.

This issue is truly interactive with nearly 50 links for Premium Subscribers to get the rest of the story, results or even visit the web sites of Swimming World Magazine's advertisers.

Become a Premium Member Today to take advantage of these great digital versions of Swimming World Magazine.

Order your copy today!

September 2010 Issue
Contents of The September issue:


8 CARONDELET: RECOGNIZED FOR GREATNESS by Jason Marsteller
Carondelet High School — perhaps best known for its alum, Natalie Coughlin—can also be recognized as the top girls' team in the country after edging The Bolles School in the 2010 Swimming World Magazine Girls' national High School Championships.
12 BOLLES CARRIES ON THE TRADITION by Jeff Commings
Over the years, The Bolles School has produced young swimmers who have moved on to achieve collegiate and international success. In 2010, the Jacksonville, Fla. boys added their third national high school championship and fifth title among independent schools.
16 NO NEED TO PANIC by John Lohn
With a mix of veteran leadership and young talent, coupled with the return of some familiar faces, the future of women's swimming in the United States looks fine.
18 A BRIGHT FUTURE by Emily Sampl
The future of synchronized swimming in America appears to be very bright—a fact that seemed evident at the eSynchro Age Group Championships in Tonawanda, N.Y.

DEPARTMENTS:
6 A VOICE for the SPORT
33 FOR THE RECORD
35 NISCA ALL-AMERICANS
43 CALENDAR
46 PARTING SHOT

In the Swimming Technique portion of the magazine you will find the following:

24 Q&A WITH COACH BETH DeLaROSBY, CARTHAGE COLLEGE
by Michael J. Stott
26 HOW THEY TRAIN: Amanda Croix by Michael J. Stott

In the SWIM portion of the magazine you will find the following:

20 THE POOL'S EDGE: Workout 101 by Karlyn Pipes-Neilsen
Great workouts take planning, preparation and attention to details.
22 DRYSIDE TRAINING: Building A Better Breaststroke by J.R. Rosania

In the Junior Swimmer portion of the magazine you will find the following:
29 NATIONAL AGE GROUP RECORD SETTER:
Long Gutierrez, Cottonwood Heights Aquatics (Utah)
30 AMERICAN RELAY by Judy Jacob
31 TYR AGE GROUP SWIMMER OF THE MONTH:
Janardan Burns, Mission Viejo Nadadores (Calif.)

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