USA Synchro Introduces New Look, New Feel

INDIANAPOLIS, Indiana, December 9. U.S. Synchronized Swimming (USA Synchro) has partnered with Ken Markman of KKM Global Brand Strategies, and Ron Wong of Spring Design Partners (N.Y.) to design a new branding concept and logo for USA Synchro and the new generation of synchro athletes. The new logo will be rolled out through a new website design (coming soon), new merchandise and new materials.

The new logo captures the beauty, grace and physical strength that is synchronized swimming. Ken Markman, an expert in brand development, worked closely with USA Synchro to create the brand attributes and message. He turned to Ron Wong of Spring Design Partners (whose clients have included Coke and Formula One), to convert the attributes and message into an exciting new mark, designed to keep the sport relevant in today's market.

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