USA Swimming, Ryan Lochte Start Twitter Craze With #Streamlining Hashtag

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PHOENIX, Arizona, July 29. IN May, USA Swimming’s SwimToday campaign got the Twitterverse buzzing with a #funnestsport hashtag that had swimming fans talking about the ways the sport is, well, the funnest sport.

The SwimToday campaign is a joint effort of nearly a dozen organizations to boost participation numbers outside of the Olympic year, when interest is high for swimming. In addition to Twitter mentions, print and television campaigns have popped up nationwide.

USA Swimming debuted a new hashtag on Monday, in what they call a branch of the famous planking trend from last year. The #Streamlining hashtag has taken off in the past 24 hours, thanks to a Tweet by Ryan Lochte in front of a table full of food that would scare most ordinary folks and be just a snack for those who train as much as Lochte does.

The hashtag exploded after that. Following are some of the best #Streamlining Tweets we’ve seen, ending with one taken today in the SwimmingWorld.TV studio!

Show @SwimmingWorld your best #Streamlining!

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Author: Jeff Commings

Jeff Commings is the host of several shows on SwimmingWorld.TV, including "The Morning Swim Show," which features interviews with people making headlines in aquatic sports. He graduated from the University of Texas at Austin with a degree in journalism and was a nine-time NCAA All-American.

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