COLORADO SPRINGS, Colorado, July 3. USA Swimming has created more options than ever for fans to get information, results, video and entertainment from the ConocoPhillips USA Swimming National Championships. For the first time at USA Swimming, fans can get information any way they want it – TV, online, iPod or even wireless.
The event, which runs Aug. 1-5 in Irvine, Calif., will feature 20 Olympic gold medalists in the most talent-rich domestic meet of the season. The event will feature the top athletes in American swimming, including Michael Phelps, Natalie Coughlin, Aaron Peirsol, Brendan Hansen, Katie Hoff and more.
“In today’s society, not everyone makes time to sit down for ‘appointment viewing’ of sporting events on TV,” said Chuck Wielgus, USA Swimming Executive Director. “That’s why it is vital that we adapt and deliver swimming content to reach our fans any way they want, as well as take the content to places where there are opportunities to expose new fans to the sport.”
This summer, swimming fans will be able to get their information and entertainment through the following outlets:
Through World Championship Sports Network (WCSN) and its outlets of 40 million homes, the National Championships will feature a two-hour show cablecast via WCSN’s partners, including Altitude Sports and Entertainment, Comcast SportsNet Chicago, Comcast Local in Detroit, Comcast SportsNet West, Comcast/Charter Sports SouthEast, CN8, CNW14 and SportsNet New York.
Swimming fans who want to check out the action live can do so by registering for free at wcsn.com. For the first two nights of the event (Aug. 1-2), WCSN will provide a short highlight package also available online following the evening sessions. The final three nights of the event (Aug. 3-5) will be webcast live to online viewers. WCSN will be providing live webcasts of the ConocoPhillips USA Swimming National Championships as a free promotion to Internet viewers worldwide.
“We are extremely excited about this joint venture with USA Swimming,” said Carlos Silva, President and COO of WCSN. “Sports fans in the U.S. will be able to watch the entire season of their favorite sports events online simply by signing up for our service.”
Each evening throughout the meet, a wrap-up highlight package will be available featuring commentary and the day’s top WCSN video highlights. It will be offered online via wcsn.com, usaswimming.org, and other video outlets such as Google Video, Yahoo! Video, Youtube and more. After the event, full On Demand video, including race-by-race On Demand video links, will be available for viewing at www.wcsn.com.
Mobile – Fan Alerts
For the first time, fans will be able to register to receive text alerts from USA Swimming on their mobile phones. Fans can sign up for results alerts for every championship final each evening, tracking specific athletes, or receive “The Buzz” – a nightly alert of record-breaking performances or behind-the-scenes information.
Mobile – Fan Interactivity
Fans will be able to cast a vote via their mobile phone for athletes they think will win at the National Championships. This interactivity will engage fans in the event, help them learn about the swimmers and provide a fun activity for fans either attending the event or playing from home.
A nightly podcast will be created on-site to give listeners a behind-the-scenes insight into the event, set to some of the latest Indie music. The podcast will be available via iTunes, Podcastalley and more.
USA Swimming will continue to provide its traditional services of analysis, wrap-up and live results via the Omega scoring system to users who visit usaswimming.org.
The ConocoPhillips USA Swimming National Championships will serve as the selection meet for five major international meets, including the 2006 Mutual of Omaha Pan Pacific Championships, 2007 FINA World Championships, 2007 Mutual of Omaha Duel in the Pool, 2007 World University Games and 2007 Pan American Games.