Swimming World TV To Take The Air

Phoenix, Ariz. December 22. SPORTS Publications International, publishers of Swimming World Magazine and SwimmingWorldMagazine.com, announced the launch of SwimmingWorld.TV today.

Free previews of SwimmingWorld.TV can currently be viewed on SwimmingWorldMagazine.com or Click Here. The official launch will take place in the upcoming weeks.

SwimmingWorld.TV will provide regular digital programming using an “On Demand” format. The swimming content will range from profiles of the top swimmers in the world, instructional videos to help improve stroke technique, to in-studio analysis of current events in the world of swimming.

”This exciting new vehicle furthers our goal of providing the most comprehensive media coverage in the world through the use of cutting edge technology. It will truly revolutionize the access that swimming fans and coaches have to their sport," said Brent Rutemiller, Sports Publications International CEO. "We are committed to helping the sport grow, and we believe that promoting swimming through a visual format will help it grow exponentially."

SwimmingWorld.TV is produced by Peter Busch, a news reporter for KPHO-CBS 5 News in Phoenix. Busch has extensive ties to swimming and is the son of University of Arizona Head Swim Coach Frank Busch who was an assistant women’s coach for the 2004 USA Olympic Swimming Staff and recently named USA's head men's coach for the Pan Pacific Games.

Sports Publications International has been known as the most recognizable voice of swimming for almost a half a century. Swimming World Magazine, the first of a now growing family of products developed by Sports Publications International, was first published in January of 1960 and has been in continuous publication ever since.

Publishing is the core business of Sports Publications International and the staff prides itself in being the world’s leading independent resource for swimming news. This is illustrated through their commitment to bring the swimming community the latest in breaking news coverage from around the world.

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