PHOENIX, Arizona, December 12. WHEN magazine subscribers receive their January edition of Swimming World Magazine in the mail, the new look may come as a bit of a surprise. That's why January's Voice for the Sport is devoted to explaining the changes taking place at Swimming World. It also addresses the challenges facing the world of print media, and what Swimming World Magazine is doing to overcome those challenges while continuing to successfully report and analyze the sport of swimming.
Swimming World Magazine Introduces New Look
By Brent T. Rutemiller
Every January the world rings with proclamations of self-improvement for the coming year. “Eat better, exercise more.” “Spend more time with family.” “Work for a raise.”
The New Year means progress, and Swimming World Magazine is following suit. Inside the January 2013 issue, you will see the results of a resolution to improve the design of the magazine layout and to focus more on athlete features, lifestyle choices and training content.
Created in 1960, Swimming World Magazine has consistently provided readers with reliable news, quality results, training tips, athlete profiles and event coverage. However, we recognize that many people today no longer rely on print vehicles alone for the timely news coverage. As a result, we now offer two versions of each monthly issue of Swimming World Magazine: a print version for our valued subscribers and an expanded online version for Internet users.
Since our followers are a hybrid of print and online readers, visitors are now asked to subscribe to our content online. Total Access subscribers have everything at their fingertips with 13 dedicated news channels; SwimmingWorld.TV, magazine articles, results and archives back to 1960. Our Internet video and event streaming leads the industry. In addition, Swimming World platforms have expanded to mobile devices and smart phones. Users of our website can easily access Swimming World content from all browsers.
It took us a while to get here, but we grew every step of the way. Starting in July 1996, Swimming World Magazine created an Internet presence with the launch of SwimInfo.com. We were the world's first online news site for aquatics. Now, 17 years later, the website is named SwimmingWorldMagazine.com
Today, SwimmingWorldMagazine.com is the No.1 website worldwide for daily news in swimming, and the magazine remains the only independent aquatic magazine in the world. Instead of competing against ourselves to report the same news items, the magazine picks up where our .com leaves off. The magazine now offers an in-depth look at the “rest of the story.” By moving away from reporting “old” news that you read on the Internet, the magazine now focuses on new and exciting content that is timeless.
Don't worry, the expanded online edition has traditional content such as For The Record, Calendar and How They Train. Today's magazine, both in print and online, is just the beginning of the magazine's next area of growth.
The new phase of Swimming World Magazine begins with the January 2013 issue. We could not have chosen a better cover personality to symbolize evolution and revolution. Our cover athlete made an incredible comeback after retiring in the early 2000s. Just as this athlete had to prove his or herself, once again, to the swimming community, Swimming World Magazine believes that our subscribers will accept the new direction of the magazine.
At Swimming World Magazine, we are proud and excited to present a new January 2013 version of our magazine to our long-time subscribers. The magazine will continue to focus on the two fundamentals of sport: improving athlete and coaching skills and highlighting memorable performers and performances. Additionally, we will continue to maintain our standards of presenting subscribers with the best swimming coverage in the world. Swim on!
Start your subscription to Swimming World Magazine today! Click here to Subscribe and be one of the first to see the new, updated Swimming World Magazine and get all of the Swimming World content, online and in print!