NBC Purchases Broadcast Rights for World, U.S. Championships

COLORADO SPRINGS, Colorado, August 21. ACCORDING to a report by Broadcasting & Cable, NBC has signed on to broadcast swimming at the 2009 World Championships and the U.S. National Championships from 2009-11 on nationwide television.

According to the article, "NBC will provide weekend coverage of the 2009 World Championships July 26 and Aug. 1-2, 2009, with co-owned digital channel Universal Sports providing midweek coverage."

Information has yet to be released on broadcast plans for the U.S. National Championships. However, the move should lead to much more exposure for the sport across NBC's nationwide delivery platform.

Universal Sports, formerly known as the World Championship Sports Network, is a strategic partner of Swimming World Magazine.

Full text of Broadcasting & Cable article.

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