LOS ANGELES, California, December 13. NATHAN Adrian displays his Art Of The Cap as part of @SpeedoUSA and its campaign to support Adrian’s charity: Kids Beating Cancer
As part of the campaign with Nathan Adrian, four other Team Speedo athletes — Olympic gold medalists Ryan Lochte, Natalie Coughlin, Dana Vollmer and Cullen Jones — were paired with five celebrated artists — Dave Kinsey, Adhemas Batista, Gianmarco Magnani, Jessica Hische and Jolby & Friends — to design a limited edition Speedo swim cap, sold exclusively on www.SpeedoUSA.com.
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Sprint star, who won gold in the 100m Freestyle in London, partnered with celebrated Peruvian illustrator Gianmarco Magnani to create a swim cap that pays tribute to his hard-working hometown of Bremerton, Washington, and its ship-building history. Growing up near the Puget Sound Naval Shipyard, Adrian was inspired by the speed, power and integrity of a battleship as it moves through the water — attributes all reflected in the swim cap’s design; the number 08, prominently displayed on one side of the cap, is a nod to his family’s Chinese heritage and to his first Olympics in 2008 in Beijing. Adrian and his cap are supporting Kids Beating Cancer, a non-profit organization founded by Margaret Voight Guedes in memory of her son that works to ensure children can receive life-saving cancer treatment regardless of their family’s financial situation.
“I feel like I’m in a really blessed position,” said Adrian. “With that position, I’ve always felt a need and a desire to give back to people who haven’t been given the ability to live their dreams.”
The athletes and artists were paired based on the connection of their personal stories, interests, and style; the charities chosen by the athletes are all tied important, personal causes they each support. Lochte, Coughlin, Adrian, Vollmer and Jones shared their stories with the artists who then brought their collaborative vision to life throughout the design process. The results come alive at Speedo USA’s “Art of the Cap” microsite, where visitors can view new and interactive content, including athlete interviews, images and videos; learn about each athlete’s personal connection to their cause and each limited edition swim cap design; and buy the cap.
The Art of the Cap campaign is a true first for Speedo; the brand has launched limited edition collections inspired by its athletes in the past, but this is the first time the athletes were personally involved in the design process.
“We’re incredibly excited about the Art of the Cap campaign,” said Alyssa Igawa, Marketing Director for Speedo USA. “It is a first for the brand and our athletes, and it has been a true partnership every step of the way.”
“Through the collaboration, we’ve given our athletes a way to creatively express who they are and what is important to them,” added Igawa. “Every cap sold raises awareness, raises money, and makes a difference — empowering swimmers to look good while doing good.”
Art of the Cap marks the second campaign from Hello Design for Speedo USA; based in Culver City, Calif., the agency signed on as Speedo USA’s digital agency earlier this year
Speedo is a registered trademark of and used under license from Speedo International Ltd. Warnaco Swimwear, Inc., a subsidiary of PVH that does business as Speedo USA, holds the exclusive license from Speedo International Ltd in North America and the Caribbean.