LOS ANGELES, California, December 12. NATALIE Coughlin displays her Art Of The Cap as part of @SpeedoUSA and its campaign to support Coughlin’s charity: Right To Play
As part of the campaign with Natalie Coughlin, four other Team Speedo athletes — Olympic gold medalists Ryan Lochte, Nathan Adrian, Dana Vollmer and Cullen Jones — were paired with five celebrated artists — Dave Kinsey, Adhemas Batista, Gianmarco Magnani, Jessica Hische and Jolby & Friends — to design a limited edition Speedo swim cap, sold exclusively on www.SpeedoUSA.com.
Learn More About Right To Play
Natalie Coughlin, the most decorated U.S. female Olympian of all time, and Adhemas Batista, a Brazilian artist whose innovative illustrations and designs feature bold, beautiful colors, created a lyrical swim cap inspired by Natalie’s love of the ocean. A California girl through and through, Coughlin grew up near the water and her cap’s wave-like design and colors reflect her love for swimming and her passion for the environment. Coughlin is a long-time supporter of Right to Play, a global organization that uses sports to educate and empower children facing adversity; proceeds from Coughlin’s limited edition Speedo swim cap will go to the organization, which reaches one million children in regular weekly activities, teaching them critical life skills that affect positive, sustainable change.
“I thought Art of the Cap was such a fantastic idea,” said Coughlin. “Not only does it help us give back to our charities but it gives us a creative outlet.”
The athletes and artists were paired based on the connection of their personal stories, interests, and style; the charities chosen by the athletes are all tied important, personal causes they each support. Lochte, Coughlin, Adrian, Vollmer and Jones shared their stories with the artists who then brought their collaborative vision to life throughout the design process. The results come alive at Speedo USA’s “Art of the Cap” microsite, where visitors can view new and interactive content, including athlete interviews, images and videos; learn about each athlete’s personal connection to their cause and each limited edition swim cap design; and buy the cap.
The Art of the Cap campaign is a true first for Speedo; the brand has launched limited edition collections inspired by its athletes in the past, but this is the first time the athletes were personally involved in the design process.
“We’re incredibly excited about the Art of the Cap campaign,” said Alyssa Igawa, Marketing Director for Speedo USA. “It is a first for the brand and our athletes, and it has been a true partnership every step of the way.”
“Through the collaboration, we’ve given our athletes a way to creatively express who they are and what is important to them,” added Igawa. “Every cap sold raises awareness, raises money, and makes a difference — empowering swimmers to look good while doing good.”
Art of the Cap marks the second campaign from Hello Design for Speedo USA; based in Culver City, Calif., the agency signed on as Speedo USA’s digital agency earlier this year
Speedo is a registered trademark of and used under license from Speedo International Ltd. Warnaco Swimwear, Inc., a subsidiary of PVH that does business as Speedo USA, holds the exclusive license from Speedo International Ltd in North America and the Caribbean.