Morning Swim Show: Go Behind the Scenes of New Swim Today Campaign

PHOENIX, Arizona, March 10. TODAY’S edition of The Morning Swim Show takes you inside the making of the photographs and video for the new Swim Today campaign spearheaded by USA Swimming.

Matt Farrell, USA Swimming’s chief marketing officer, talks about the humble beginnings of Swim Today and how it grew to involve not only other swimming federations, but rival swimsuit companies, to get more kids and adults in the sport. Watch today’s show to see more of what took place recently during a photo shoot in Arizona and how long the campaign is expected to run. Be sure to visit SwimmingWorld.TV for more video interviews.

Special Thanks to Finis for sponsoring the Morning Swim Show’s interview segments in the Finis Monitor.

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Author: Jeff Commings

Jeff Commings is the Senior Writer for and Swimming World Magazine. He graduated from the University of Texas at Austin with a degree in journalism and was a nine-time NCAA All-American.

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