Major Danish Swimming Learn to Swim Campaign Launched

Photo Courtesy: Michael Vieno

By Rokur Jakupsstovu, Swimming World Scandinavian correspondent

The Danish Swimming Federation today launched a major Learn to Swim program after announcing the results of a nationwide survey, revealing among other things that despite of 91% of adult Danes saying that swimming ability is important or highly important, every third adult and half of kids aged 7-14 cannot complete 200 meters, which is the Nordic definition of swimming ability.

– We have known for a long time that a part of the population cannot swim, and now it is also confirmed by a major survey that shows that a lot of Danes – adult as well as children – do not have the necessary swimming skills, says director of the Danish Swimming Federation, Pia Holmen.

Photo Courtesy: Michael Vieno

Even with a decreasing number of fatal drownings, the most recent drowning statistics revealed 57 fatal drownings in 2012, making drowning a still significant cause of accident-related death. The Danes see a clear relationship between drowning accidents and lack of swimming skills, and every fifth Danes says that he or she has had a near-drowning incident.

The Danish Swimming Federation is therefore launching a major learn-to-swim campaign named ‘Everyone must learn how to swim’, together with Danish insurance foundation TrygFonden, the Danish Sports Federation, University of Southern Denmark, and others.

Photo Courtesy: Michael Vieno

It will run for three years, examining among other things if it helps to move the start of school swim lessons to a younger age than the normal 4th or 5th grade, as early analyzes of the survey indicate that kids who learn to swim at an early age become better and safer swimmers than those who start later.

See the campaign landing page www.allesvømmer.dk and the full press release (in Danish) here on svoem.org.

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