Industry News: TYR Sport Inc. Renews Licensing Relationship with Acier Australia

HUNTINGTON BEACH, California, March 5. TYR Sport Inc. is proud to announce the continued relationship with our Australian licensee, Acier for the next five years. In one of the largest competitive swimwear markets in the world, TYR has developed into the second largest competitive swimwear brand in Australia.

"Acier has built a strong brand position and we are pleased to further strengthen our relationship for another five years. Our international operations are a key component of TYR and recent renewal of our agreement shows our commitment and dedication to our international family," said Joe DiLorenzo, owner, TYR.

"Our collaboration with TYR is result of the positive relationship we have formed over the years. The TYR community has welcomed us in as family. The brand continues to spread its tentacles and strengthens its position as the leading edge performance swim specialist around the globe," comments John Zylstra, joint managing director, Acier.

Through constant design innovation and proprietary technology, the TYR brand has carved a niche in the Australian marketplace for the last 12 years. TYR is the official sponsor of the Lifesaving Association and its beach related events. All participants of these beach competitions wear the official TYR uniform.

The 2007 World Championship will convene in Melbourne, Australia on March 18- April 1. This preview to the 2008 Olympic Games will showcase the world's best athletes, taking place on Australian soil.

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Author: Archive Team

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