Industry News: Triathlete Peter Reid Signs With Finis

TRACY, Calif, August 14. FINIS, Inc., technological leader of advanced training equipment for the swimming industry, today announced a sponsorship agreement with pro triathlete, Peter Reid. Effective immediately, and throughout the 2004 triathlon season Peter will incorporate FINIS’ innovative swimming products, such as the Swimmer’s Toolkit and the LANE 4 competitive swim goggles to his training regimen and race day competitions.

“As the sport of Triathlon continues to grow, swimming splits continue to get faster and faster, forcing triathletes to continually improve overall performance while staying injury free,” said Peter Reid. “The FINIS products are an invaluable asset to my daily training and will assist me in swimming faster and smarter by improving the overall efficiency of my swimming stroke.”

“Peter Reid has accomplished what most triathletes only dream about – winning Hawaii Ironman twice,” said John Mix, president of FINIS. “His stature and experience are testament to true athleticism, providing an example of how to accomplish life long goals when you set your mind to something and apply the proper training techniques.

We’re delighted to have Peter associated with our Company and we look forward to a long and successful relationship.”

The terms of the agreement grant FINIS exclusive and worldwide rights to Reid’s name, likeness and accomplishments. The company will first draw upon Reid’s experience at the Hawaii Ironman later this year. Reid will assist Steve Tarpinian, author of “The Essential Swimmer” and “Water Workouts” and creator of the critically acclaimed video “Swim Power,” in a Swimmer’s Toolkit Clinic, hosted by FINIS. The swim-equipment clinic will be conducted on October 14th and 16th from 2:00 p.m. – 3:00 p.m. Admission is free, but limited to the first sixty arrivals. Please visit in the upcoming weeks to register online, learn of the event location and for additional clinic details. Due to scheduling and race preparation, Peter Reid will only attend the first clinic on Tuesday, October 14th.

“FINIS technical swim products are quickly becoming the standard training tools to improve triathletes abilities,” said Steve Tarpinian. “It’s critical for triathletes to embrace the core fundamentals of competitive swimming, such as tempo, stroke rate and distance per stroke. There’s always room for improvement, particularly when that means getting faster and finding a competitive edge.”

<About FINIS, Inc.
Founded in 1993 by John Mix and Olympic Gold Medalist, Pablo Morales, FINIS develops the most technological and advanced training equipment for the swimming industry. From competitive swimwear and technical training equipment to high-end competitive swim goggles and children’s water confidence products, FINIS offers something for swimmers of all abilities to improve their technique and add to their enjoyment of being in the water. Additional information on FINIS is available at and LANE 4 at

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