Industry News: Swim Atlanta Enter Multi-Year Partnership with TYR

HUNTINGTON BEACH, California, January 7. ENTERING the 2010 competitive swim season, TYR is thrilled to announce the beginning of a multi-year sponsorship with Atlanta, Ga.-based Swim Atlanta and Head Coach Chris Davis. Currently sponsoring the program's standout, Olympic Medalist and American Record Holder Amanda Weir, the company looks forward to fostering the largest team in the country as it builds on 33 years of experience.

"Swim Atlanta has never been just about quantity," said TYR's Promotions Director Matt Zimmer. "Five Olympians produced under Chris Davis' program speaks volumes to the type of coach and the type of program we are proud to partner with."

Since the co-founding of Swim Atlanta in 1977, Davis has engineered the team from one location and 25 swimmers to seven locations and over 2,000 swimmers. In its tenure, the team has won 12 Junior National Championships and one U.S. National Club Championship. During that time, Davis has personally coached three of the five Olympians who have come through the Swim Atlanta program, including Weir.

"I have watched TYR from a distance the past few years and observed their relationship with not only their professional athlete but their sponsored teams both college and club," Davis shared. "I have been extremely impressed on all fronts. Our entire coaching staff is excited about Swim Atlanta's future with such an outstanding company as TYR."

In addition to a continued dedication to redefining the next generation of performance swimwear and accessories, TYR is passionate about supporting swim programs, individual athletes, and coaches worldwide.

To read more about the achievements of TYR-sponsored athletes, coaches, as well as view the current products available, visit TYR.com

About TYR
TYR is passionately dedicated to providing all athletes with the products and inspiration to perform at the highest level possible. The name TYR (pronounced tier) is taken from the mythical Norse god of warriors and deity among athletes, representing heroism and victory in battle. The TYR brand embodies the competitive spirit of sport, and is a symbol of courage and triumph.

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at Newsmaster@swimmingworldmagazine.com. However, Swimming World reserves the right to choose what material is posted.

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