Industry News: Relaunches With Completely New Look

LAKE MARY, Florida, July 8. WITH competitive swimming's continuous popularity, the focus has been on talented athletes. Still swimming after countless masters and three Olympic gold medals, Rowdy Gaines is a powerful example of success and healthy living in and out of the pool. Launching the new, the committed athlete hopes to inspire youth and others to pursue their goals and live an active life. Rowdy owes his athletic longevity to eating right and exercise, and his employer, LIMU, a nutritional supplement company, wants to support his many causes.

"I've been extremely fortunate to pursue competitive swimming after the height of the Olympics," said Rowdy. "It's my hope that the site can convey my love for swimming and the health it affords to those looking to compete or are just in search of a fantastic hobby."

Rowdy is also featuring his charitable cause, Rowdy's Kidz, a movement under the LIMU Gives initiative where the champion travels the country holding free swim clinics, encouraging children to lead a healthy, active lifestyle.

The Florida-based company, LIMU, launched the site as they look to support Rowdy professionally in several ways. As a full-time employee, Rowdy stands (or swims) for LIMU's family of nutritional products as a company employee. An avid advocate of LIMU ORIGINAL and LIMU LEAN, Rowdy is powered by the complete nutrition found from the Fucoidan-rich supplements. "Rowdy is an ideal example for anyone who wants to supplement their lives with the healthiest products," said Gary J. Raser, LIMU President and CEO. "Every time I watch Rowdy compete, I'm inspired by his physical abilities and his dedication to the sport. We consider it a privilege to help build his brand so he can inspire even more individuals."

Fans and all others are invited to keep up with Rowdy's competitive career, cause and commitment to swimming by visiting Dive directly in with Rowdy's new video found on the site, sharing his journey from competitor to champion.

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at However, Swimming World reserves the right to choose what material is posted.

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