Industry News: Finis SwimP3 premiers on MTV2 Monday June 27th at 8pm: Playlistism

LIVERMORE Calif., June 23. FINIS, Inc., today announced the company’s new SwimP3 product will premier on the MTV show Playlistism on Monday June 27th at 8pm. This premier showing will highlight athletes who use music as part of their training. A segment of this show was filmed at Germantown Academy where Coach Richard Shoulberg allowed an underwater film crew to capture some of his post graduate and Olympic level athletes training with the SwimP3.

The timing of the feature coincides with editorial and photo coverage in today’s New York Times of the SwiMP3. "It was amazing to hear such crisp sound cranking underwater," stated the New York Times. "We developed the product for those who swim and desire a little additional stimulus to the workout beyond the thinking about stroke, distance and results. Many swimmers will sing a song to maintain a rhythm or eliminate boredom but now they can listen in high fidelity to their own selected music.” Said John Mix, founder and President of Finis Inc.

Founded in 1993 by Olympic Gold Medalist, Pablo Morales, and John Mix, FINIS develops the most technological and advanced training equipment for the swimming industry. From competitive swimwear and technical training equipment to high-end competitive swim goggles and children’s water confidence products, FINIS offers something for swimmers of all abilities to improve their technique and add to their enjoyment of being in the water. Additional information on FINIS is available at

You can order a SwiMP3 for the limited special price of $199.95 now by Clicking Here

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Author: Archive Team


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