Industry News: FINIS Gears up for Major Sponsorship Announcement

LIVERMORE, California, December 8. FINIS, the Worldwide Leader in Technical Swimming Development has just finalized a swimsuit and performance equipment agreement with a USA gold medal Olympic Athlete.

The identity of the athlete will be revealed on Sunday, December 12th. The only clue being released at this point is that this athlete is one of the most decorated Olympic athletes in the United States and he specializes in relays and freestyle races. He has won a total of seven Olympic medals.

Swimmers can meet this legendary athlete in person at 9:15 AM at the Belmont Plaza Olympic Pool in Long Beach, CA.

Visit the FINIS Blog at today to get more clues on the identity of this great athlete.

"We are very proud to be working with an athlete of this caliber. Elite athletes have trained with our equipment at an Olympic level for decades; Finis is now bringing the latest in technology to competition swimwear with the Hydrospeed Velo," according to John Mix, CEO and President.

About FINIS Inc.
Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer's Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 60 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.

Innovative research and design is FINIS' highest priority. This dedication has resulted in truly unique products such as: the Swimmer's Snorkel, which is recognized as the paramount tool to improve a swimmer's technique, the SwiMP3 that uses bone conduction technology to play music instead ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at However, Swimming World reserves the right to choose what material is posted.
About Sports Publications International
Sports Publications International (SPI) is a magazine-based, multi-media company. For more than 50 years, publishing has been the core business of SPI. The staff prides itself in being the world's leading independent resource for swimming news, and is committed to bringing coverage from around the world on a daily basis.
Swimming World Magazine, the flagship for a family of products including SwimmingWorld.TV and Swimming World Radio, was first published as a monthly magazine in January of 1960. Today, all SPI media properties are collectively branded as Swimming World and can be found at

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