Industry News: FINIS Announces Swimsense Performance Monitor

LIVERMORE, California, August 30. FINIS, the Worldwide Leader in Technical Swimming Development and provider of select training equipment for the U.S. Olympic Swim Team, unveils the Swimsense Performance Monitor (powered by SportSense), an intuitive device worn around the wrist while swimming. Using motion sensing technology, the Swimsense Performance Monitor automatically detects and distinguishes stroke types, records the number of laps swum, total distance, calories burned, lap time, pace and stroke count. With built-in automatic stroke recognition Swimsense is the first Performance Monitor in the world that can automatically differentiate between backstroke, breaststroke, butterfly and Freestyle. Custom settings allow the user to configure Swimsense for unique pool sizes, and personalize calorie calculations by specifying gender, weight and age.

The Swimsense Performance Monitor is effortless for fitness enthusiast and recreational swimmers to use, yet records the detailed training data that elite swimmers and triathletes demand. Swimsense will be available this holiday season 2010 for $199.99 MSRP at a variety of retailers including

"Most fitness enthusiasts and serious athletes who partake in swimming as part of their training routine can't remember how many laps they swam last week or how many calories they burned," says John Mix, President of FINIS. "With the Swimsense you can easily keep track of that and more. Simply get in the water and go, the Swimsense will automatically capture your entire swim workout as soon as you hit the start button. At the completion of your workout you can view your current swim session and any of your prior workouts for comparison."

With a free online workout viewer, you can upload your workouts via a USB connection to review up to 14 past workouts/swims for easy monitoring of your progress for easy progress monitoring. For the more serious swimmer or professional athletes, FINIS will also offer a subscription Training Log. For a low monthly fee you can create and track goals, workouts plans and access and store an unlimited number of past workouts for performance analysis. The intuitive design and high resolution of the interface make reviewing your workouts easy, and the Training Log is fully upgradable with automatic software updates. For more information about Swimsense and the entire FINIS product line, including gear used by the U.S. Olympic Swim team, visit

The above article is a press release submitted to Swimming World Magazine. It has been posted in its entirety without editing. Swimming World offers all outlets the chance to reach our audience by contacting us at However, Swimming World reserves the right to choose what material is posted.

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