INDUSTRY NEWS: FINIS and ASCA Work Out Sponsorship Agreement

LIVERMORE, California, July 2. FINIS, Inc., technological leader of advanced training equipment for the swimming industry, today announced a title sponsorship agreement with ASCA beginning in 2006 through the 2008 Summer Olympic Games. This agreement will allow FINIS and ASCA to work with coaches and learn to swim instructors to provide continuing education over the next two years at 16 swim clinics across the USA.

John Mix, President of Finis, said, “Today, you can’t go to a training pool around the world without finding Finis products like our swimmer’s snorkel, monofins, Zoomer swim fins or tempo trainers being used. Athletes and coaches depend on our products to improve performance at all levels from the beginning swimmer to Olympic medalists and world record holders.”

John Leonard, ASCA Director, said, “Finis has been an active sponsor of our Swim America swim school programs for the last four years. In fact, our swim schools use the Finis swimwear which is the only swimwear guaranteed for 90 days and their Lane 4 brand of swim goggles which we tested as the best children’s goggles for our learn to swim programs. Finis has really established itself by manufacturing high quality products and brands.”

A detailed synopsis of the 2006-2008 Clinic Schedule can be found at The 2006-2008 Clinic Schedule includes venues in Orlando and Fort Lauderdale, Florida; Los Angeles and Palo Alto, California; Auburn, Alabama and Great Falls, Montana. Other clinics will coincide with the top swim meets in the country.

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