INDUSTRY NEWS: Auburn Signs Four-Year Deal With Speedo

INDIANAPOLIS, Ind., April 8. THERE’S no disputing the following. Auburn is one of the premier swimming programs in the collegiate ranks. And, Speedo is one of the premier swimwear companies in the world. Now, they’ve joined forces.

At last week’s World Championship Trials, Auburn signed a four-year team endorsement deal with Speedo that will run through the 2008 Olympics in Beijing, China. The Tigers have won the last three NCAA men’s titles and three of the past four championships on the women’s side.

In signing the deal, Auburn's Dave Marsh becomes the latest coach to join the Speedo Advisory Board. More than 50 coaches are on the advisory board and continually provide input on Speedo products. Marsh has guided Auburn to eight NCAA titles – men and women – during his tenure.

“Our aquatic program was looking for a partnership that was more than just great swimsuits,” Marsh said. “I am confident that Speedo will always be on the cutting edge of technology, but more than that, Speedo’s growing line of fashionable apparel has my swimmers looking sharp and feeling good on the pool deck.”

The agreement includes financial contributions for community outreach programs, coach and athlete education programs and enhancements for the AU Swimming Hall of Fame.

“Auburn has worn Speedo product for its entire NCAA championship season,” said Stu Isaac, executive vice president of marketing for Speedo. “The discipline and the consistency of Auburn Swimming are in line with the reputation that Speedo has built throughout the competitive world. Dave Marsh is a great addition to our advisory coaching staff and will be instrumental in helping Speedo stay in the forefront of technical and applicable product development for the sport.”

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