PHOENIX, Arizona, July 1. SWIMINFO.COM celebrates its eighth birthday today as the world’s leading independent resource for swimming. Voted “Best of the Internet” by PC Magazine earlier this year, SwimInfo.com currently attracts over 91,000 weekly visitors, generating over a quarter of a million hits per day.
“What makes SwimInfo special is that its content is so rich, attested by the fact that visitors spend an average of close to ten minutes on the site while reading current stories,” commented Brent Rutemiller, CEO for Sports Publications International – Publishers of Swimming World Magazine, SWIM Magazine and Swimming Technique Magazine.
“SwimInfo.com will soon be posting its 7,000th free story”, Rutemiller noted. “This milestone could only have been achieved through the tireless efforts of Phil Whitten, Editor-in-Chief, and through the financial assistance provided by SwimInfo.com’s sister print publications.
“It has certainly been a journey worth embarking on since the launch of the site. We have weathered the (dot com) shakeout, and continue to utilize the latest technology while confronting exciting challenges in the marketplace. However, to continue funding SwimInfo.com, it is imperative for us to tie in the revenue growth of our print publications. To accomplish this, we created the premium section to SwimInfo.com as an “added value” for our loyal print subscribers and as an incentive for new people to subscribe to our print publications over the internet,” concluded Rutemiller.
SwimInfo.com visitors are accustomed to getting their daily swimming news for free. “We are absolutely committed to providing the swimming community free daily news,” commented Dick Deal, Publisher. “A subscription to Swimming World and Swimming Technique is actually a vote to keep funding the free news stories while getting additional value with premium access.”
To celebrate SwimInfo.com’s Eighth Birthday, Premium Members in the United States will receive Free Shipping for any product ordered on SwimInfo.com until July 15th. Members must log onto the Premium Area before making their purchase. Premium membership is our way of thanking Swimming World and Swimming Technique subscribers for their financial support of SwimInfo.com.