SARASOTA, Florida, September 16. UNITED States Masters Swimming put together an awesome video touting the various entry points for joining the organization, and longtime swimming ambassador and Olympic gold medalist Rowdy Gaines joined the project.
Gaines narrates the nearly 2:00 video explaining the benefits of being a Masters swimmer, but more from the standpoint of the journey that a Masters swimmer takes. Gaines knows the journey all too well. After his success as a three-time Olympic champion in 1984, Gaines has been heavily involved in the Masters community. He regularly participates in Masters swimming competitions, with the occasional world record to prove it. He also is set to host the fourth annual Rowdy Gaines masters Classic in Orlando, Fla., next month.
Typically, most marketing material from Masters Swimming touts health benefits as you get older. This quick-hitting video reminds the viewer that Masters is more than just fitness. It is a lifestyle.