Industry

FORM Launches Next-Generation Smart Swim Goggles, Accelerating Augmented Reality Adoption in Endurance Sport FORM, the industry-leading fitness technology company pioneering real-time visual feedback to elevate athletic performance, is excited to announce the launch of its highly anticipated second-...

Colorado Time Systems Contributing to Smithsonian Sports Invention Exhibition Colorado Time Systems, a PlayCore company, is pleased to be an object donor to this family friendly, interactive exhibition focused on the intersection of invention, sports, and technology. Invention and technology can mak...

Sporti, one of the industry’s top performance swimwear lines, is proud to announce the launch of their Groovy Zodiac Collection on March 14th. The new line brings a fusion of vibrant retro aesthetics and eco-conscious design to the world of swimwear while allowing water lovers to represent their Zod...

Tech Tuesday: A Look at the Free Flow Adult-Swim Program by Kerry O’Brien (Part 4) – Prone Position (VIDEO) One of the biggest issues in aquatics is getting adults to learn how to swim. It is much tougher to learn later in life, which deters a lot of people from attempting to learn. Fortunately, the...

Katie Ledecky Signs Five-Year Partnership with Athleta Katie Ledecky has signed a five-year endorsement deal with women’s athletic apparel brand Athleta, it was announced Friday. The 10-time Olympic medalist and 21-time World Champion is joining the athletes in Athleta’s “Power of She Collective,” a...

Sporti, in collaboration with Olympic Silver Medalist swimmer, and 2024 Paris hopeful, Emma Weyant, is proud to announce the launch of their Riviera Reverie swim and activewear collection. Inspired by the timeless elegance of the French Riviera, this collection offers an array of training swimsuits,...

For nearly a century, swimming in the River Seine has been against the law because of pollution levels. But the 2024 Paris Olympic Games have led an effort to clean up the waterway so it can be used for open water and triathlon events in the Olympics. The company Fluidion developed a technology of I...

Colorado Time Systems, a PlayCore company, is pleased to introduce our newest swim start system – Championship Elite.  The Championship Elite Start System is designed for precision and inclusivity. This new start systems features: Illuminated LCD screen Multiple start tones Programmable start messag...

TYR Renews Partnership with U.S. Masters Swimming, Will Be Title Partner of College Club Champs TYR has renewed its partnership with U.S. Masters Swimming, the organization announced on Tuesday. It includes TYR becoming the title sponsor of the College Club Swimming National Championships, starting ...

H2Media Acquires Swimming World Magazine, Paving Way For Dynamic Future in Aquatics Sports Journalism Swimming World, the go-to source and longest running publication on aquatic sports, today announces that new ownership has acquired the company. Former Men’s Health and Sports Illustrated Publishing...

Tech Tuesday: A Look at the Free Flow Adult-Swim Program by Kerry O’Brien (Part 3) – Train the Trainers (VIDEO) One of the biggest issues in aquatics is getting adults to learn how to swim. It is much tougher to learn later in life, which deters a lot of people from attempting to learn. Fortunately,...

Tech Tuesday: A Look at the Free Flow Adult-Swim Program by Kerry O’Brien (Part 2) – Relax, Breathe and Press (VIDEO) One of the biggest issues in aquatics is getting adults to learn how to swim. It is much tougher to learn later in life, which deters a lot of people from attempting the sport. Fortu...

Sam Dorman reached the pinnacle of the sport of diving, standing on the podium at the Olympics. "Winning a medal at the Olympics was everything," Sam Dorman told Swimming World. "It is something you cherish for the rest of your life. I will hold on to that forever." Dorman won the Olympic silver in ...

Sporti Suits Usher Good Fortune in 2024 With Dragon Power, Cane Grace Ring in the Year of the Dragon with the Sporti Lunar New Year Collection! With Lunar New Year on the horizon, Sporti is leaping into the celebratory season with style. Sporti is thrilled to unveil their 2024 Lunar New Year Collect...

From the FINIS Family: Making waves in the world of fitness! We're thrilled to announce that one of our incredible customers has just crossed the 1 million-yard mark with the FINIS smart goggles! Masters swimmer Doug Cook has been swimming with the FINIS Smart Goggle since 2020 and has just surpasse...

Ultrahuman, a pioneer in wearable tech, launched Ultrahuman Home, a cutting-edge invention that revolutionizes the home tech segment. Unveiled at CES 2024 in January, Ultrahuman Home introduces a new capability for individuals to track and enhance the health of their living spaces. Understa...

Give your Pool a Present! Check out this Gift Guide for Pool Managers, Teams, and Coaches Lane lines? Diving Boards? Hair Care Products and Towels for your Team Store? Gifts for your Pool Manager, Coach, or Team Mom... Even some presents for the most important part of your swimming experience...the ...

Tech Tuesday: FINIS Stability Snorkel Stands Out As Essential Training Tool If there was one pieces of swimming equipment I would not want to be without, it would be a snorkel. Sure, you must have a suit, cap and goggles for every practice, but the only other gadget I utilize in nearly every swim pr...

Swimming Holiday Gift Guide on a Budget! Everything Under $50! Three weeks left in December to make your move! Here are great gifts and stocking stuffers that won't break your piggy bank (Want more ideas? Check out Part One , Part Two , Part Three and Part Four of our Holiday Gift Guide for more ide...

Swimming Holiday Gift Guide - Part Four: Presents for Coaches & Parents  25 Days 'til Christmas! Time to check your coaches and parents off your gift list with our new collection of swimming gear and stocking stuffers (or check out Part One , Part Two , and Part Three of our Holiday Gift Guide for m...