SwimToday Cannonball
Courtesy of: USA Swimming
COLORADO SPRINGS, Colorado, May 5. EVERY swimmer can find something personal in each one of these fun-filled promotional shorts from USA Swimming's SwimToday program.

As part of its new, industry-supported, initiative to help people find avenues into the sport of swimming, USA Swimming released a trio of amazing promotional clips showing some of the reasons by swimming is the #FunnestSport.

SwimToday -- The Walk

The confident sport. The smart sport. The healthy sport. The funnest sport there is.

SwimToday -- Cannonball
Basketball, softball, cannonball - what sounds the most fun to you?

SwimToday -- I am an Alligator
I'm passionate. I'm dedicated. I am an alligator.