Industry News: U.S. Masters Swimming Claims Telly Award for Promotional Video -- May 9, 2012
SARASOTA, Florida, May 9. U.S. Masters Swimming is excited to announce that it has been awarded a Bronze Telly Award during the 33rd Annual Telly Awards for its promotional video, "We Are U.S. Masters Swimming." The honor is shared with creator and producer Ben Christoffel of Liquid Media.
The 2-minute, 54-second spot includes footage from USMS events and captures the essence of the organization in the diversity of its members.
"We Are U.S. Masters Swimming"
"We sought to create a USMS brand video that would have wide appeal showcasing our heart and soul," says Rob Butcher, USMS's executive director. "With 12,000 Telly entries, we are truly honored to receive this recognition."
"In addition to being an incredibly talented producer, Ben is a Masters swimmer and coach," Butcher says. "He's passionate about Masters swimming and we are fortunate to be able to bring his creative talents to bear on projects such as this one."
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