Missy Franklin for Swim for MS
Courtesy of: Swim for MS
SAN JOSE, California, CHERRY HILL, New Jersey, February 13. SWIMOUTLET.com, the web's most popular swim shop, is proud to announce its new partnership with the Multiple Sclerosis Association of America (MSAA) to help promote the charity's national fundraiser, Swim for MS. Serving as the distribution sponsor for Swim for MS, SwimOutlet.com will feature promotional information and ongoing updates on swim events through newsletter articles, targeted email campaigns, and posts on social media, including Facebook and Twitter. SwimOutlet.com will also include Swim for MS flyers in select mail orders in April.

Supported by national sponsor Genzyme Corporation, Swim for MS is a unique fundraiser in which volunteers are encouraged to create their own swim challenge while recruiting online donations from supporters. Swim challenges can range from swimming laps for pledges to jumping cannonballs for cash. Swim for MS appeals to swim enthusiasts of all ages, social and community groups, students seeking volunteer service hours, and families enjoying their backyard pool. For more information and to register, visitSwimforMS.org.

"We're incredibly pleased to support the MSAA by spreading the word of their Swim for MS initiative," said Rob Penner, VP, Sports Marketing at SwimOutlet.com. "Together with the help of the aquatic community, they can continue to improve the lives of the MS community through their wide-range of services and programs."


Adding additional awareness and excitement to the fundraiser, MSAA has enlisted the volunteer support of four-time Olympic gold medalist Missy Franklin to serve as the Swim for MS Ambassador. Franklin is featured in a series of flyers, brochures and a new national television public service announcement, http://youtu.be/sthYUtq_8dQ, encouraging individuals to participate in this exciting fundraiser which supports vital programs and services for the multiple sclerosis community. Starting in March, MSAA will award the top fundraiser of the month with an autographed photo of Missy, providing the minimum amount raised is $500.



"Swim for MS provides an individual or group the opportunity to combine one's love of swimming with giving back to the community," states Franklin. "Start your Swim for MS campaign today and make a difference!"

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