PORTLAND, Oregon, November 5. THE 2012 Summer Olympics are over, but the action in the pool is as exciting as ever for global swimwear powerhouse Arena. After celebrating the most triumphant Olympic Games in company history, where athletes wearing Arena suits captured 31 percent of the swimming medals, the brand is right back in the water. For swim racers seeking a competitive edge, the season never ends.
Like all dedicated athletes, Arena is focused on the next challenge. Based on recent performance and the speed of innovation that is powering its surge worldwide, the brand has reason to be optimistic.
In less than two years since diving back into the U.S. market, Arena has charged into the number two market share position in racing, propelled by the success of Team Arena in London. Out of more than 900 swimmers competing in London, a record 36 percent chose to wear Arena -- an impressive accomplishment in a sport that has long been dominated by one brand but is now a two-lane race.
The suit that was all the rage at the Summer Games was Arena's newest top-performing racing suit, the POWERSKIN Carbon-Pro, the first racing suit to integrate a carbon cage into its design to deliver intelligent muscle compression, combined with unprecedented fit. The Carbon-Pro also upped the color quotient, dotting swim lanes with vibrant reds, blues, whites and greens in lively contrast to an otherwise dull palette of gray, black and navy.
Swimmers at every level are now taking advantage of the game-changing technology and victorious colors that stood out in London. Across the U.S., Arena is being worn more and more in everyday practice and competition. Arena's competition suits are created based on extensive research to ensure optimal fit, and boast unparalleled comfort and durability. The colorful options -- both solids and prints -- enable teams and individuals alike to find a signature look that fits their unique personality
American swimming is stronger than ever, and rapidly growing in popularity and participation. For seriously competitive swimmers, there is no off-season. According to USA Swimming, year-round athlete membership increases up to 11 percent in post-Olympic years, and records are challenged at meets throughout the year.
"When they're not competing for school teams, athletes are swimming in club competition and training for the next season," said Aaron Peirsol, former Olympic gold medalist and Arena brand ambassador. "There is virtually no break in competitive swimming, and athletes have to be really committed and focused to set themselves apart in our growing sport."
Arena's Olympic achievements come on the heels of the recent opening of its wholly-owned North American subsidiary in Portland, Ore., part of the Italian-based swimwear company's plans to quickly grow its position in the U.S. market.
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