|LOS ANGELES, California, July 25. FOLLOWING an industry trend similar to WatchESPN (ESPN3) as well as NBCOlympics.com live streaming, UniversalSports.com will begin to require television service provider authentication for all online on-demand and streaming beginning this Friday (July 27).
To be able to view content at UniversalSports.com, users will be required to authenticate their television package includes Universal Sports.
According to Universal Sports:
Effective Friday, all online live events and replays on demand will be available exclusively to DIRECTV, DISH and cable customers who have Universal Sports as part of their television package. Individual long-form events and sport packages will no longer be offered for sale online, but will be free to users who verify their subscriptions on our website. There is no additional charge for this service and a customer's subscription will not be affected.