Swimming World Website Offers RSS Feed -- July 12, 2005

PHOENIX, Ariz., USA, July 11. IN conjunction with its ninth anniversary, SwimmingWorldMagazine.com - formerly SwimInfo.com - has added an RSS feed for its top stories. RSS stands for "Really Simple Syndication" and is an Internet standard for syndicating news and information around the world.

Now, various clubs and organizations will have the opportunity to integrate SwimmingWorldMagazine.com headlines into their websites, consequently increasing the information that flows through the swimming community. If you have an RSS reader application or website, you can now get real time notification of new stories at the time they are published on our website.

The addition of the RSS feed will take the swimming world into the next generation, as individuals will have virtually instantaneous broader accessibility to the main news stories in the sport. Thanks to the RSS addition, individuals will not only be able to catch up on the latest news stories through their computers but through their cell phones too. On average, 50,000 unique visitors stop by SwimmingWorldMagazine.com each week. During last summer's Olympic Games, 130,000 visitors stopped by.

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