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Industry News: TYR Sport Introduces First One-Piece Racing Goggle -- February 24, 2005 New

HUNTINGTON BEACH, Calif., February 24. TYR Sport Inc. has developed the latest competition goggle to help an athlete focus on the performance of a swim. The TYR Aqua Shift Rockets is the only uni-body goggle designed specifically for racing. Its flexible rubber nose-piece requires no additional adjustment as the traditional Swedish goggle styles.
The hydrodynamic goggles offer wide 180-degree peripheral lenses for a clear view of the entire pool, while their optical grade polycarbonate lenses (the shatter resistant substitute for glass) are anti-fog and UV protected.

Traditional racing goggles are infamous for being uncomfortable. The Aqua Shift Rockets feature soft Thermo Plastic Rubber (TPR) gaskets with an easy-to-fit socket design. The double headstraps stabilize the goggles in place to ensure a comfortable, yet secure fit.

“The Aqua Shift Rockets are the only one-piece true racing frame on the market. Its low profile design, enhanced vision and watertight fit make this the ideal competitive goggle. TYR is always striving to be on the leading edge of technology and this goggle is proof of our commitment,” comments Steve Furniss, TYR Executive Vice President and Captain of the 1976 U.S. Olympic Swim Team.

In the 2004 Athens Olympic Games, TYR brought home 8 Gold Medals, 6 Silver Medals, and 4 Bronze Medals, a 200% increase of medals from the previous Games. Coming out of its most successful season to date and introducing swimming’s most technologically advanced racing suit, Aqua Shift ™, TYR anticipates continued growth in 2005 – its 20th year in business.

TYR (pronounced tier). Named after the mythical Norse god of warriors and deity among all athletes, the TYR brand embodies the competitive spirit of sports and is a symbol of courage and victory. Co-founded in 1985 by Olympic medalist Steve Furniss, TYR has passionately dedicated itself to redefining the next generation of performance and recreational swimwear and accessories, while continuing to be the model of leading edge innovation and style.

TYR Sport falls under its parent company, Swimwear Anywhere, Inc., the second largest branded swimwear manufacturer in North America. Among their stable of brands, Swimwear Anywhere holds the swimwear license for Calvin Klein, DKNY, Juicy Couture, and owns the Roxanne and Gabar labels.