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Industry News: TYR Commemorates 20 Years with 2005 Summer Performance Swimwear Collection  -- January 28, 2005 Manta

HUNTINGTON BEACH, Calif., January 28. WITH twenty successful years in the swimwear business, TYR Sport Inc. introduces its 2005 Summer Performance Swimwear Collection. The latest swimwear line embodies fashion, quality, and ahead of the game technology.

Included in the 2005 TYR Summer Performance line are five new stylish prints including Manta Ray, Luau, Odyssey Poly, Aloha Leis Poly, and Island Dawn Poly. The silhouettes of the Manta Ray and Odyssey Poly feature the Maxback, while the Luau is TYR’s latest body style, the Dimaxback. The Diamondback silhouette appears on the Aloha Leis Poly and Island Dawn Poly. A new TYR Long Short rides low at the waist and falls right below the knee to create a fashionable yet fun look. Made from durable Polyester, the TYR Long Short can be worn while taking a dip in the pool or strolling along the beach.

Right in time for summer, the 2005 TYR Summer Performance line’s color scheme optimizes the use bright, spirited shades. Hot pink, ravishing blue and vivacious green are among the top colors for Summer 2005.

Fitness accessories are to swimwear as water is to the pool. Swimmers and the fitness conscience alike rely on the latest equipment to better their workouts. In the 2005 TYR Summer Performance line, TYR has added the latest pool side tools to their collection.

Designed specifically for racing, the Aqua Shift™ Rockets offers the ultimate performance goggle with a clear 180- degree peripheral view. The Aqua Shift Rockets ensures comfort with an unequaled dual head strap for a perfect, non-slip fit.

Debuting in the new 2005 TYR collection, the Big Mesh Mummy Bag is the ideal bag to lug training equipment to and from a workout. The Big Mesh Mummy Bag is cleverly built with deep, wide pockets to cart kickboards, hand paddles or even a towel. Made of heavy duty denier, the sturdy Big Mesh Mummy Bag will stand up to the daily wear and tear of the pool deck.

TYR has also developed the new standard in footwear comfort and durability. The TYR Nuzzles™ Thong offers an amazingly, cozy footbed with outstanding softness, support and cushioning. This fashionable thong features a multi-layered sole for solid stability and traction.

With the top athletes choosing to cross the finish line in TYR and the best technology on the market, TYR continues to stay top of its game. In the 2004 Athens Olympic Games, TYR brought home 8 Gold Medals, 6 Silver Medals, and 4 Bronze Medals, a 200% increase of medals from the previous Games. Coming out of its most successful season with the top swimsuit technology and sales the best ever to date, TYR anticipates continued growth in 2005, its 20th year in business.

TYR (pronounced tier). Named after the mythical Norse god of warriors and deity among all athletes, the TYR brand embodies the competitive spirit of sports and is a symbol of courage and victory. Co-founded in 1985 by Olympic medalist Steve Furniss, TYR has passionately dedicated itself to redefining the next generation of performance and recreational swimwear and accessories, while continuing to be the model of leading edge innovation and style.

TYR Sport falls under its parent company, Swimwear Anywhere, Inc., the second largest branded swimwear manufacturer in North America. Among their stable of brands, Swimwear Anywhere holds the swimwear license for Calvin Klein, DKNY, Juicy Couture, and owns the Roxanne and Gabar labels.
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