INDUSTRY NEWS: Speedo to Launch Revolutionary New Suit on March 9 -- February 4, 2004
NEW YORK, March 4. SPEEDO, the leading swim suit manufacturer, is launching a new multi million-dollar global marketing campaign featuring some of the world's greatest swimmers.
The campaign advertises the new Speedo swimsuit, which according to tests conducted by Speedo late last year, "has been proved to be the world's fastest swimsuit."
The swimsuit will be launched simultaneously this Tuesday, March 9, in New York, Sydney and London.
The athletes are part of an elite team of 11 Speedo athletes taking part in the campaign.
Full team: Michael Phelps (USA), Grant Hackett (AUS), Michael Klim (AUS), Inge de Bruijn (NED), Jenny Thompson (USA), Massimiliano Rosolino (ITA), Katy Sexton (GB), Hannah Stockbauer (GER), Amanda Beard (USA), Lenny Krayzelburg (USA) and Kosuke Kitajima (JPN).
Above are never before seen images of Speedo athletes morphing
into superheroes as part of the global marketing campaign for Speedo.